Creative Lead

Job Description:

Role Purpose
The Creative Lead will be responsible for driving design innovation, enhancing conceptual quality, and ensuring creative excellence across all branding and packaging projects. This role will lead the creative direction and maintain high design standards aligned with brand objectives and market trends.

Key Responsibilities

1. Concept Direction

• Lead and guide the development of innovative design concepts for branding and packaging projects.
• Provide creative direction to designers and ensure alignment with client briefs.
• Translate brand strategy into compelling visual solutions.
• Present creative concepts internally and to clients when required.

2. Weekly Innovation Review

• Conduct structured weekly review meetings to evaluate new design ideas and trends.
• Encourage experimental thinking and fresh creative approaches.
• Identify opportunities for differentiation and improvement in ongoing projects.
• Mentor team members to elevate creative thinking standards.

3. Catalog Development

• Oversee the development of design catalogs and concept libraries.
• Ensure consistency in style, quality, and brand alignment across catalog outputs.
• Introduce seasonal or trend-based creative collections.
• Maintain an organized repository of approved concepts.

4. Design Quality Control

• Review all creative outputs before client submission.
• Ensure high standards in typography, layout, color balance, and production feasibility.
• Collaborate with production and account teams for practical implementation.
• Maintain adherence to timelines without compromising quality.

Experience & Qualifications

• Minimum 5+ years of experience in packaging design and/or branding.
• Strong portfolio showcasing innovative conceptual work.
• Experience leading or mentoring a creative/design team.
• Proficiency in industry-standard design tools (Adobe Creative Suite, etc.).
• Strong understanding of print production and packaging materials.