Digital Marketing

Job Description:

Key Responsibilities:

• Manage social media platforms (Instagram, Facebook, etc.) – posting, engagement, and growth
• Create and schedule content (images, reels, captions, hashtags)
• Run and monitor basic paid campaigns (Meta Ads/Google Ads)
• Assist in product promotions and seasonal campaigns
• Coordinate with designers/photographers for content creation
• Maintain and update website or online listings (if applicable)
• Track performance metrics (reach, engagement, leads) and prepare reports
• Support in influencer collaborations and outreach
• Conduct basic market and competitor research

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Commerce, or related field
• Basic knowledge of digital marketing concepts
• Familiarity with social media platforms and trends
• Basic understanding of Meta Ads / Google Ads (preferred)
• Knowledge of Canva, basic video editing, or design tools
• Good communication and creative thinking skills

Preferred Profile:

• Fresher or candidate with up to 2 years of experience
• Interest in fashion/apparel industry
• Hands-on approach and willingness to learn
• Candidate based in or near Ghaziabad

Key Competencies:

• Creativity and content sense
• Analytical thinking
• Time management
• Adaptability to trends

Salary & Benefits:

• Salary up to ₹3 LPA
• Opportunity to learn and grow in the apparel industry
• Hands-on exposure to brand building and digital campaigns