Digital Marketing Manager - Ahmedabad , Gurgaon

Job Description:

We have urgent opening for Digital Marketing Manager.

Location - Ahmedabad , Gurgaon

Experience - Minimum 3 Yr

Job Description -

Job Title: Digital Marketing Manager (Performance + SEO) Company: LaundryTO Location: Ahmedabad

Experience: 3–6 Years Reporting To: Founder / CEO

🚀 Role Summary (Strategic + Execution Ownership) This is not a typical marketing role. You will own the entire digital growth engine of LaundryTO — including lead generation (franchise + customers), SEO dominance, funnel optimization, and revenue contribution.

Your goal is simple: 👉 Generate consistent, high-quality leads at optimized cost

👉 Build long-term organic visibility across India (and globally)

Core Responsibilities 🔹 1. Performance Marketing (Revenue Engine) You will be directly responsible for lead generation at scale. What you’ll do:

 Run and scale campaigns on: o Meta Ads (Facebook & Instagram) o Google Ads (Search, Display, YouTube)

 Build high-converting ad funnels: o Ad → Landing Page → Lead Form → CRM → Sales  Execute franchise lead campaigns (high-ticket acquisition)

 Optimize: o Cost Per Lead (CPL) o Customer Acquisition Cost (CAC) o ROAS Expected Output:

 Predictable lead flow every week  Ability to scale budgets from ₹50K → ₹10L+/month

🔹 2. SEO & Organic Growth This is a core pillar of this role. A. On-Page SEO  Optimize all service pages: o Laundry services o Dry cleaning o Franchise pages

 Implement: o Keyword optimization o Internal linking o Meta tags, schema, headings B. Technical SEO

 Improve: o Website speed o Mobile responsiveness o Crawlability & indexing

 Fix issues via: o Google Search Console o Core Web Vitals

 Work with developers for: o Clean architecture o SEO-friendly URLs C. Off-Page SEO Build high-quality backlinks via: o Guest posting o PR articles o Business listings

 Increase Domain Authority & Trust Score D. Local SEO Optimize all Google Business Profiles (GBP) for franchise stores

 Rank for: o “Laundry near me” o “Dry cleaners in [city]”

 Manage: o Reviews & ratings o Local citations E. Content SEO

 Plan and execute SEO-driven content strategy: o Blogs (e.g., stain removal, fabric care tips) o Franchise content (investment, ROI, guides)

 Build topical authority in: o Laundry industry o Franchise business Expected Output:

 Top rankings for high-intent keywords

 Strong organic lead generation  Reduced dependency on paid ads over time

🔹 3. Franchise Funnel Optimization (High-Ticket Sales)

 Build complete franchise acquisition funnels: o Ads + SEO → Landing Page → Webinar → CRM → Sales closure

 Improve: o Lead quality o Conversion rate

 Work closely with: o Business Development Team 🔹 4. Website & Conversion Rate Optimization (CRO)  Improve landing page performance: o Headlines o CTA placement o Trust signals  Conduct: o A/B testing o Funnel analysis 🔹 5. Content & Brand Building  Build strong digital presence across: o Instagram (Reels) o YouTube (education + authority) o LinkedIn (founder branding)  Create content aligned with: o SEO o Lead generation 🔹 6. Analytics, Tracking & Reporting  Set up and manage: o Google Analytics o Google Tag Manager o Conversion tracking  Weekly dashboards covering: o Leads o Cost o Conversions o Traffic (Paid + Organic) 🧠 Required Skills Strong hands-on experience in: o Meta Ads + Google Ads o SEO (On-page, Off-page, Technical)  Proven ability to: o Rank keywords on Google o Generate leads via digital channels  Experience in: o Funnel building o Landing page optimization  Tools: o Google Analytics o Search Console o SEMrush / Ahrefs o CRM tools Preferred Experience  Franchise marketing  Multi-location business (like LaundryTO)  Education / Webinar funnel marketing  Service-based industries KPIs Performance Metrics:  Cost per Lead (CPL)  Number of Franchise Leads  Conversion Rate (Lead → Deal)  ROAS SEO Metrics:  Organic Traffic Growth  Keyword Rankings (Top 3 / Top 10)  Local SEO rankings (“near me”)  Organic leads generated