Marketing Head

Job Description:

1. JOB PURPOSE:
We are looking for a dynamic and market-aware Group Marketing Head who can lead all our groups.
Our Marketing Head is expected to expand our reach, customers, and advocates. She/he will work closely
with the Brand Head and cross-functional team to achieve financial growth and profitability of the brand.
The candidate needs to bring with them a healthy and respectful attitude.
2. RESPONSIBILITIES:
 Create, execute, and measure marketing plans and campaigns across channels with a track record
of successfully achieving KPIs in the technology-driven environment
 Create, own, and implement overall online as well as offline marketing strategies, providing
leadership and direction to team members
 Understanding the company’s unique market position, its advantages, and challenges for marketing
channels.
 Work with ATL & BTL agencies to convert strategy/take marketing concept into execution
 Create a complete ATL & BTL campaign package ranging from the in-branch display, promotion,
gifting, seller/customer events, out-of-the-box tools, and tactics to garner product awareness
among the audience
 Identify and finalize Marketing Alliances, where needed, to pull up sales/generate leads or
customer walk-ins
 Develop, iterate and launch marketing programs, rolling out to multiple new markets and
geographies
 Manage and lead the Marketing team, PR efforts, Demand Generation, Platform Marketing,
Product Marketing, Program Management, and Brand Management.
 Plan and execute integrated marketing campaigns that build the company’s pipeline and also
mature existing opportunities
 Develop strategies for inbound and outbound campaigns including tactics such as SEM/SEO, Email,
Social, affiliate, alliances, and more to build the lead database and increase qualified opportunity
creation.
 Manage, track, report, and present program budgets by channel -campaign costs, performance,
and ROI through the demand generation lifecycle.
 Provide marketing expertise to the Company by building, developing, and managing a marketing
team capable of carrying out the necessary marketing strategies and tactics
 To articulate platform and brand vision to the community at large and also to internal teams

3. KNOWLEDGE, SKILLS AND ABILITIES REQUIRED.
Education
Requirement

Post Graduate/ MBA (Mandatory)

Work
Experience

15 to 20 years of progressive experience working in a marketing leadership role with
experience in Digital (SEO, SEM, Social Media, Email Marketing, Affiliate, Alliances,
Display Ads, Video Advertising, Retargeting, Mobile Marketing) and Offline (ATL, BTL,
partnerships, PR and community management) marketing activities.

Language
skills

Outstanding communication skills to provide direction and feedback for creative and
analytical components of the Marketing team across the group.

Required
KSA

 Prior experience in E-Commerce and/or consumer Internet is highly preferred ;a
highly upcoming marketing leader in India’s Internet ecosystem or a second in
command marketing leader in leading E-Commerce companies will be considered
 A leader who can command and lead the entire group. The candidate should be
an enthusiastic, experienced, metrics-oriented marketer who enjoys challenges
and pushing his/her limits.
 Ability to collaborate across the Group.
 Result oriented and ready to take ownership.
 Must have a desire to make an impact and a high work ethics.
 Demonstrated success within B2B/B2C marketing.
 Strong understanding of Excel and analytics along with data mining.