Area Sales Manager | Sonipat/Panipat/Karnal | FMCG

Job Description:

Job Title :  Area Sales Manager

Location:  Sonipat/Panipat/Karnal

Roles and Responsibilities : 

1.Channel Sales & Distribution Management
• Oversee and optimize the primary and secondary sales through the existing distribution network.
• Ensure product availability and visibility across all retail formats (General Trade, Modern Trade, and Kirana stores).
• Monitor distributor health, including stock levels, credit limits, and ROI.
2. New Dealer & Distributor Appointment
• Actively identify and onboard new high-potential distributors and dealers to expand the market footprint.
• Conduct market mapping to identify "white spaces" where the brand is underrepresented.
• Lead the negotiation and documentation process for new channel partners.
3. Sales Strategy & Execution
• Meet and exceed monthly, quarterly, and annual sales targets.
• Implement company schemes, trade promotions, and consumer offers effectively at the ground level.
• Analyze competitor activity (pricing, schemes, new launches) and provide actionable insights to the management.
• Identify standard client and convert them into key accounts, focused on long-term value, partnership, and mutual growth.
4. Field Leadership & Traveling
• Hiring of new field staff
• Travel Requirement: Extensive travel (up to 70-80% of the time) within the assigned territory to visit retailers /distributors.
• Conduct joint field visits with Sales Executives/SRs to coach them and build strong market relationships. 

Required Skills :
• Education: Graduate / MBA in Sales & Marketing preferred.

Experience:

•Proven track record in FMCG Channel Sales, specifically in the Spices, Oil, or Staples industry.
•Experience as salesperson for at least 2-3 years.
•Experience in overseeing Below-the-line (BTL) activities.