Chief Revenue Officer

Job Description:

Key Role: You will own the full revenue function — from the first cold call to the first ₹1Cr ARR milestone. There is no playbook to inherit, no BDR team to lean on, no inbound pipeline waiting. You will build all three — and do it while also acting as the bridge between our earliest customers and our product team. We are a founding team of two. We are now looking for our third co-founder: someone who owns revenue, understands the D2C marketing world from the inside out, and is willing to build from zero.

This role has five dimensions, each critical to how we grow:

1. Sales — The Primary Mission

• Close the first 50. You personally run discovery, demos, pricing conversations, contracts, and onboarding handoffs. No delegation in Year 1.

• Founder-to-founder selling. Your buyer is a D2C founder — non-technical, time-starved, ROI-skeptical, and already pitched by 50 tools. You must love this buyer and speak their language fluently.

• Build the machine. By Month 12–18, you will have documented the playbook, hired your first 2–3 AEs, and stood up pipeline hygiene, CRM, ICP refinement, pricing feedback loops, and revenue forecasting.

2. Customer Success & Happiness — Owning the Relationship After the Signature

Winning a customer is the beginning, not the finish line. You will personally own the post-sale relationship in our early days, because the insight you gather here will directly shape everything — the product, the pitch, and the playbook.

• Onboarding that sticks. Design and run onboarding experiences that get customers to their first value moment quickly — not just set up and forgotten.

• Proactive relationship management. Regular check-ins, business reviews, and feedback loops with early customers. You are their primary point of contact and their loudest internal advocate.

• Churn prevention with intent. Identify at-risk accounts early. Understand the difference between a product problem, a success gap, and a fit mismatch — and act accordingly.

• Close the loop. Every customer complaint, compliment, or confusion is a data point. Document it, escalate it to the product team, and track its resolution. Your customers should feel heard — and see proof of it.

3. Product Intelligence — The Early Differentiator

In the first 3–6 months, your proximity to prospects and customers is the most valuable product signal we have. You will:

• Conduct structured discovery sessions that double as product research.

• Author clear, actionable requirement documents and feedback briefs for the tech team — translating what customers say into what needs to be built.

• Prioritise feature requests based on revenue impact and deal velocity.

• Be the voice of the market inside every product sprint.

4. Quality Assurance — Owning the Customer Experience

Before any feature ships to a paying customer, you will validate it. This means:

• Testing new releases against real customer use cases and sales scenarios.

• Catching friction points before they become churn.

• Providing structured QA feedback that is actionable, not anecdotal.

This is not a permanent hat — it is a founding-stage responsibility that ensures you never sell something that does not work.

5. Product Marketing — Shaping the Narrative

As the person closest to the customer and the product, you are uniquely positioned to shape how we talk about what we build. In a supporting capacity, you will:

• Contribute to positioning and messaging — ensuring our story resonates with D2C founders, not just sounds good internally.

• Provide input on GTM collateral: pitch decks, one-pagers, case study framing, and email sequences.

• Spot gaps between how we describe the product and how customers actually use it — and close them.

• Collaborate on launch moments for new features, translating product updates into customer-facing value narratives. 

Who We Are Looking For

Non-Negotiables

• 10–12 years in Martech / Marketing SaaS. Specifically selling into Indian D2C founders and growth heads. Generic enterprise IT sales is not the same muscle.

• Proven deal closures. Demonstrable track record of closing ₹15–40L ACV SaaS deals to D2C decision-makers — not enterprise procurement teams.

• Founder-led sales DNA. You have sold to founders who are also the marketing decision-maker. You understand the psychology of that buyer.

• Zero-to-one builder. You have built or rebuilt a sales motion from scratch — first 10 customers, first playbook, first hires. Not just executed an existing one.

• Deep marketing literacy. You can hold a 45-minute discovery with a D2C founder about Meta Ads, attribution, CAC/LTV, MMM, content, and influencer marketing — without a Solutions Engineer in the room. You understand the terminology, the tools, and the pain.

• Customer success instinct. You understand that revenue does not end at the signature. You have owned or closely partnered on post-sale relationships and care about what happens after onboarding.

• Structured communication. You can write clearly — requirement briefs, feedback documents, and sales playbooks that others can act on.

Strong Signals

• You have hired and managed at least 2 AEs.

• You have run sales in a pre-PMF or early-PMF environment and survived it.

• You have warm relationships across the Indian D2C ecosystem — founders, growth heads, agency leads.

• You have strong opinions on pricing, packaging, and sales-led vs. product-led tradeoffs.

• You have worked closely with product or tech teams — translating customer language into build priorities.

• You have owned NRR, GRR, or retention metrics alongside new ARR.

• You have contributed to positioning, messaging, or GTM content in a previous role.

• You have done basic UAT or product testing in a previous role.

 About Evernine Brands

Evernine Brands (EBPL) is building an AI-native marketing intelligence platform purpose-built for Indian D2C brands. We are pre-revenue, MVP in active build, and acutely positioned in a market where Indian D2C founders are drowning in disconnected dashboards, expensive agencies, and martech tools designed for Western enterprises.