Urgent Opening For Area sales Manager

Job Description:

Job Overview
We are hiring Area Sales Managers (ASM) and Territory Sales Managers (TSM) with deep field experience in the agri-input industry to lead sales growth, drive team performance, and build strong retailer and farmer relationships in assigned territories. The ideal candidate should be agronomically sound, street-smart, and possess strong retail and team management skills with at least 3–8 years of relevant experience.
Key Responsibilities
1. Territory & Sales Ownership
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Drive primary and secondary sales of agri-inputs (insecticides, fungicides, bio-stimulants, fertilizers).
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Set monthly targets for territory and team; monitor daily sales tracking and beat performance.
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Ensure strong retail coverage, market penetration, and territory-specific growth planning.
2. Team Management
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Lead, mentor, and manage Sales Officers/Executives across rural beats.
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Train team on product knowledge, farmer engagement, retail handling, and Univia app usage.
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Review daily sales activities, plan joint fieldwork, and improve productivity through coaching.
3. Agronomy & Farmer Engagement
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Provide sound agronomy guidance (crop stages, pests, nutrition) to retailers and farmers.
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Organize farmer meetings, field days, and demo plots to showcase product efficacy.
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Recommend right products based on soil, crop, and crop stage.
4. Retail Sales Process Management
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Build strong retailer relationships for repeat orders, collections, and brand visibility.
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Ensure proper retail display, POS material usage, and scheme communication.
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Promote digital ordering and engagement through Univia’s retailer app.
5. Market Intelligence & Reporting
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Track competitor schemes, pricing, new launches, and farmer preferences.
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Share structured feedback with Product, Branding, and SCM teams.
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Submit daily market activity reports and sales forecasts using company tools.
6. Street Smartness & Territory Knowledge
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Apply common sense and adaptability to handle field-level challenges.
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Leverage local knowledge of geography, crop cycles, agri-influencers, and retailer dynamics.
7. Logistics, Planning & Compliance
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Coordinate with PDO, warehouse, and accounts teams for timely supply and payment clarity.
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Ensure compliance with regulatory norms (Insecticide Act, FCO, etc.) in product promotion.
Candidate Requirements
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Experience: 3–8 years in agri-input field sales (mandatory).
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Education: B.Sc./M.Sc. Agriculture, or relevant Agri-Business qualification.
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Vehicle: Must own a two-wheeler or car with valid license.
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Skills:
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Strong team handling and sales drive.
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Ability to work independently in the field.
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Excellent communication in local language & Hindi.
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Proficiency in planning, beat design, and reporting (mobile apps/Excel).