Activation Manager Ahmedabad, Kolkata

Activation Manager

Opening: 1 Nos.

Job ID: 137869

Employment Type: Full Time

Reference:

Work Experience: 7.0 Year(s) To 15.0 Year(s)

CTC Salary: 15.00 LPA TO 20.00 LPA

Function: Marketing / Advertising / MR / PR

Industry: Gems & Jewellery

Location:

Posted On: 18th Jun, 2026

Job Description:

About TBZ- The original

TBZ – The Original is one of India’s most trusted and iconic jewellery brands, celebrated for its craftsmanship, design leadership, and rich legacy. We are seeking a This is the "Feet on the Street" specialist. The Activation Manager is responsible for the flawless execution of central campaigns and the creation of hyper-local initiatives to drive store footfall in their specific region.

Role Overview

This is the "Feet on the Street" role. The Activation Manager is responsible for the flawless execution of central campaigns and the creation of hyper-local initiatives to drive store footfall in their specific region.

Reports To

GM Activation & alliances

Key Responsibilities

Local catchment planning

Map the catchment area (5-10km radius) of every store in the region to identify high-potential residential societies, clubs, and corporate parks.
Conduct "Recce" visits to identify new opportunities for visibility (e.g., hoarding sites, society notice boards).
Maintain a "Local Event Calendar" tracking regional festivals, exhibitions, and community gatherings.

Execution Excellence

Oversee the deployment of central BTL campaigns (installations, promoters, collateral), ensuring they meet brand guidelines (correct logo usage, uniform standards).
Manage on-ground logistics: permissions, setup, and dismantling of activation setups.
Ensure all promoters/staff are trained on the specific offer/script before the event starts

Local Cross-Promotions & Lead Gen

Tie up with local businesses (e.g., a famous local salon, boutique, or car dealership) for cross-receipting or referral programs.
Drive "Door-to-Door" or RWA (Resident Welfare Association) activities to generate qualified leads.
Ensure all leads generated are digitally captured and passed to the store manager within 24 hours.

Vendor Supervision

Supervise local vendors during events to ensure quality delivery (no torn flexes, proper lighting).
Verify vendor bills against actual execution (proof of execution photos) before processing payments.

Key Success Metrics

Leads Generated: Total valid leads generated per month in the region.
Verify Event Execution Score: Compliance score based on photos/audit of the event setup
Cost Per Lead (CPL): Average cost incurred to generate one valid lead in the region.
Store Support: Satisfaction score from Store Managers regarding marketing support.

Why Join TBZ

TBZ is embarking on a journey to define the next chapter of its legacy. We are committed to an aggressive and dynamic brand approach that will:

Elevate our positioning as a leader in design and trust.
Introduce fresh narratives that highlight our exquisite craftsmanship and heritage.
Drive new customer engagement through innovative campaigns.
Work in fast paced, consumer focused and result driven environment stimulating your creative and analytical mindset.

Key Skills :

Company Profile

TBZ – The Original is a brand that is coveted for its promise of innovative designs, exemplary quality of workmanship and trust that spans over 158 years. Our brand has been synonymous with jewellery for weddings, celebrations and festive occasions as well for everyday wear for young India that has electric taste and seeks jewellery that is aspirational. Our enduring collection of aesthetically designed pieces epitomises the spirit of femininity, elegance and grace.
Every jewellery piece comes with a buyback guarantee. We were the first in India to promote the concept of lightweight precious jewellery, offer lifetime buyback on gold and diamond jewellery, provide certified solitaire diamonds and introduce 100% BIS hallmarked 22 karat gold jewellery. Our pioneering focus is also reflected in the overall professional working environment in our Company and is visible in the high standards of corporate, transparency in reporting and ethical business practices we adopt.

Activation Manager