Marketing Creative Lead

Job Description:

About the Role

We are looking for an experienced Marketing Creative Lead who will play a pivotal role in shaping and managing the visual identity of our organization. This position goes beyond graphic design—it is about building, protecting and evolving a world-class enterprise brand.

Working directly with the Head of Marketing, you will lead the creative execution of all branding, digital marketing, corporate communications, employer branding and event marketing initiatives. You will be responsible for ensuring every visual touchpoint reflects a consistent, premium and professional brand experience.

This role is ideal for someone who combines outstanding creative skills with a strategic understanding of branding and is passionate about delivering exceptional design across both digital and offline platforms.

Required Skills

Experience
- 3–6 years of experience in Brand Design, Creative Design or Marketing Design.
- Proven experience in creating and managing Brand Guidelines.
- Strong portfolio demonstrating corporate branding and event branding projects.
- Experience working with B2B, Technology or Corporate brands is highly preferred.

Technical Skills
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe Premiere Pro
- Adobe After Effects
- Figma
- Canva
- Microsoft PowerPoint

AI Skills (Preferred)
- ChatGPT
- Adobe Firefly
- Midjourney
- Runway
- Kling AI
- Other AI-powered creative tools

Mandatory

Candidates must submit a portfolio demonstrating work in Corporate Branding, Brand Guideline Development, Event Branding, Digital Marketing Creatives, Presentation Design and Video Editing. Applications without a portfolio will not be considered.

Key Responsibility Areas (KRA)

1. Brand Ownership
- Own and maintain the company's complete visual identity.
- Develop and continuously enhance the corporate brand.
- Create, document and maintain comprehensive Brand Guidelines.
- Ensure 100% brand consistency across every customer touchpoint.
- Act as the brand guardian for all internal and external communications.

2. Corporate Branding
- Design all corporate marketing materials.
- Develop sales presentations and proposal templates.
- Design brochures, capability statements and company profiles.
- Create investor, client and leadership presentations.
- Maintain a centralized digital asset library.

3. Digital Marketing Creatives
- Design creatives for LinkedIn and social media.
- Create paid advertising creatives.
- Develop website banners and landing page assets.
- Design email marketing graphics.
- Produce infographics and campaign visuals.

4. Event Branding
- Develop complete event branding concepts.
- Design booth graphics, exhibition panels and stage backdrops.
- Create event identities and visual themes.
- Design invitations, badges, certificates and event kits.
- Produce branded merchandise and promotional materials.
- Ensure a consistent brand experience across all physical and digital event assets.

5. Video Production & Motion Graphics
- Produce corporate videos.
- Create employer branding videos.
- Edit customer success stories.
- Develop product demonstration videos.
- Produce motion graphics and animated explainers.

6. Website & Product Visual Experience
- Design creative assets for the corporate website.
- Develop icons, illustrations and visual components.
- Collaborate on UI assets and digital experiences.
- Ensure visual consistency across all web properties.

7. Brand Governance
- Create and maintain Brand Guidelines.
- Review all outgoing creative materials.
- Define typography, colour palettes, iconography, photography style and visual standards.
- Conduct periodic brand consistency audits.

8. Innovation & AI
- Adopt AI tools to improve creative efficiency.
- Explore emerging design trends and technologies.
- Recommend innovative approaches to strengthen the company's brand presence.

Core Expertise

Brand Strategy & Visual Identity
- Brand Identity Development
- Brand Guideline Creation & Management
- Corporate Branding
- Visual Storytelling
- Design Systems
- Brand Governance

Marketing Creative Design
- Social Media Creatives
- Digital Advertising Creatives
- Website & Landing Page Design Assets
- Sales & Marketing Collateral
- Case Studies & Whitepapers
- Presentation Design

Event Branding
- Event Theme & Identity Creation
- Exhibition & Booth Branding
- Conference Branding
- Backdrops & Stage Design
- Standees, Banners & Signage
- Swag & Merchandise Design
- Invitation & Event Communication Design

Video & Motion Design
- Corporate Videos
- Employer Branding Videos
- Social Media Reels
- Product Demo Videos
- Motion Graphics
- Animation & Video Editing

AI-Driven Creative Production
- AI Image Generation
- AI Video Generation
- AI-assisted Design Workflow
- Creative Automation