Content Marketing & Communications Specialist

Job Description:

About the Role

We are looking for a talented and business-oriented Content Marketing & Communications Specialist to help shape the voice of Augmented Systems.

Working directly with the Head of Marketing, you will be responsible for creating high-quality content and managing communications that strengthen our brand, support business growth, and position the company as a trusted technology partner.

You will collaborate with internal teams, external agencies, and business stakeholders to develop compelling content across websites, marketing campaigns, public relations, employer branding, customer communications, and sales enablement.

This is an exciting opportunity for someone who enjoys storytelling, understands enterprise technology, and wants to contribute to building a globally recognized B2B technology brand.

Required Skills

Technical Skills

- Excellent written and verbal English communication skills.
- Strong understanding of B2B technology marketing.
- Experience in website content development and business writing.
- Knowledge of PR, award submissions and corporate communications.
- Understanding of employer branding, customer communications and internal communications.
- Basic understanding of digital marketing and content marketing principles.
- Familiarity with LinkedIn marketing and email marketing.

AI & Productivity Tools
- ChatGPT
- Claude
- Gemini
- Perplexity
- Grammarly
- AI-assisted writing and research tools

Mandatory

 - 2–4 years of experience in an IT/Software/Technology company. Working in Australian Target Marketing is added advantage.
- Excellent written English and business communication skills.
- Experience in PR, Award Submissions, Employer Branding, Customer Communications and Internal Communications.
- Portfolio of published articles, website content, case studies or marketing content is mandatory.
- Comfortable working with external SEO and PPC agencies to support integrated marketing campaigns.

Preferred Area of Expertise

 We are looking for a creative, business-oriented Content Marketing & Communications Specialist with experience in the IT industry. The ideal candidate should be able to create compelling content that supports brand building, customer engagement, thought leadership, employer branding, public relations, and sales enablement.

The candidate will work closely with the Head of Marketing to develop consistent messaging across all communication channels while collaborating with external & Internal SEO and PPC agencies / Teams to support digital marketing initiatives.

Core Expertise

Content Marketing
- Website Content
- Service & Technology Page Content
- Blog Writing
- Case Studies
- Whitepapers & eBooks
- Customer Success Stories
- Landing Page Content
- Email Campaign Content
- Video Scripts

Corporate Communications
- Customer Communications
- Internal Communications
- Executive Communications
- Company Announcements
- Corporate Newsletters
- Leadership Messaging

Public Relations & Brand Recognition
- Press Releases
- Award Submission Content
- Partnership Announcements
- Industry Recognition Programs
- Thought Leadership Articles

Employer Branding
- Recruitment Campaign Content
- Employee Stories
- Culture & Engagement Content
- Employee Advocacy Content

Sales Enablement
- Company Profiles
- Capability Statements
- Proposal Content
- Solution Briefs
- Presentation Content
- Sales One-Pagers

Digital Marketing Support
- LinkedIn Content
- Campaign Messaging
- Email Marketing Content
- Content Repurposing
- Coordination with SEO & PPC Agencies

AI-Assisted Content Creation
- ChatGPT
- Claude
- Gemini
- Perplexity
- Grammarly
- AI Content Optimization Tools

Key Responsibility Areas (KRA)

1. Content Marketing
- Develop high-quality content for the corporate website, landing pages, blogs, technology pages and marketing campaigns.
- Create compelling case studies, customer success stories, whitepapers and thought leadership articles.
- Produce engaging LinkedIn content for the company and leadership team.
- Maintain a consistent brand voice across all digital platforms.

2. Corporate Communications
- Draft internal and external corporate communications.
- Create customer announcements, newsletters and company updates.
- Support executive communication and leadership messaging.
- Ensure consistency in all business communications.

3. Public Relations & Industry Recognition
- Prepare award submissions and nomination documents.
- Draft press releases and partnership announcements.
- Support industry recognition initiatives.
- Assist in developing thought leadership content for media and publications.

4. Employer Branding
- Create recruitment marketing content.
- Develop employee engagement and culture-related communications.
- Support employer branding campaigns across digital channels.
- Collaborate with HR on internal communication initiatives.

5. Customer Communications
- Develop customer-focused communication materials.
- Create onboarding, educational and engagement content.
- Prepare customer newsletters and product/service announcements.
- Support customer retention initiatives through relevant content.

6. Sales Enablement
- Develop company profiles, capability statements and proposal content.
- Create solution briefs and presentation content.
- Support the sales team with persuasive marketing collateral.
- Ensure all sales communication aligns with the company's brand positioning.

7. Agency Collaboration
- Work closely with external SEO and PPC agencies by providing high-quality content aligned with campaign objectives.
- Coordinate content requirements for website optimization, landing pages and paid marketing campaigns.
- Ensure all externally published content reflects the company's messaging and brand guidelines.
- Act as the internal owner of content quality and consistency.

8. AI-enabled Content Production
- Utilize AI tools to improve productivity and content quality.
- Research industry trends and emerging technologies.
- Repurpose content into multiple formats for different marketing channels.
- Continuously improve content creation workflows using AI.