AI SEO Executive in Vadodara (Night Shift)

Job Description:

Job Title: SEO Executive (AI)

Location: Vadodara (Onsite)

Experience: 2-5 years

Work Time: 8:00 PM to 5:30 AM

App Store Optimization (ASO)

• Own the App Store listing: title, subtitle, keyword field, description, promotional text, and category selection.
• Research and maintain a keyword map (stress, HRV, Apple Watch, breathing, sleep, recovery, mindfulness) and track keyword rank weekly in the US storefront.
• Plan and A/B test screenshots, app preview video, and custom product pages; iterate at least monthly.
• Build and run the organic App Store review program — recruit genuine reviews from staff, users, partners, and creators. Never solicit fake, incentivized, or purchased reviews.
• Monitor and respond to all App Store reviews within 24 hours; escalate bugs and safety-related feedback immediately.
• Submit Apple editorial featuring nominations and set up In-App Events at launch and on every major release.
• Maintain competitor ASO tracking and report shifts in ranking or positioning.

Search Engine Optimization & Content Distribution

• Own on-page and technical SEO for the Siyan Reflect landing page and the Siyan Clinical Corporation website: titles, meta descriptions, headers, schema markup, internal linking, image alt text, site speed, and mobile usability.
• Run keyword research for US search intent and maintain a rolling content calendar for both brands.
• Publish, format, and optimize all articles produced by our contract writer (2 new articles per week) and write additional content as needed.
• Syndicate and repurpose every article across Medium, LinkedIn, Substack, guest-post outlets, and relevant industry sites.
• Build organic backlinks through guest posts, resource-page outreach, directory listings, and digital-PR placements.
• Manage Google Business Profile, local citations, and local SEO for the Santa Rosa clinic.
• Maintain Google Search Console and Google Analytics 4; report rankings, impressions, clicks, and conversions monthly.

AI Search Visibility (AEO / GEO)

• Optimise both websites so our content is retrieved and cited by AI answer engines: ChatGPT, Perplexity, Google AI
• Overviews, Gemini, and Copilot.
• Structure content for AI extraction: clear question-and-answer formatting, direct answers placed early, scannable headings, defined terms, and self-contained sections.
• Implement and maintain structured data: FAQ, Article, Organization, LocalBusiness, and Product schema.
• Build entity and brand authority so AI systems associate our brand with stress, HRV, sleep, and recovery topics-consistent naming, citations from credible sources, and a clean knowledge footprint.
• Track how often and how accurately our brand appears in AI-generated answers for our target queries. Report monthly and correct inaccuracies.
• Maintain robots and crawler directives appropriately for AI crawlers, and keep an llms.txt or equivalent where useful.
• Stay current as AI search changes. This area moves faster than traditional SEO and we expect you to bring us new tactics, not wait to be told.

Organic Social Media

• Own day-to-day publishing across Instagram, YouTube, LinkedIn, Facebook, X, Pinterest, and Threads for both brands.
• Maintain a content calendar and post consistently: short-form video, carousels, graphics, quote cards, and educational explainers.
• Brief, caption, schedule, and publish short-form video (Reels and YouTube Shorts). Design support is available for heavier production, but the more you can create yourself, the faster this channel moves.
• Repurpose every blog article, app feature, and video into multiple platform-native formats.
• Respond to comments and direct messages daily; build genuine engagement with followers.
• Schedule posts for US audience peak hours, not IST hours.
• Track platform analytics and adjust format, hook, posting time, and cadence based on what performs.
• Ride relevant US awareness moments: Stress Awareness Month (April), Mental Health Awareness Month (May), World Mental Health Day (October 10), New Year, exam and finals periods.

Community & Group Engagement

• Join and participate authentically in relevant US online communities: Reddit (r/AppleWatch, r/QuantifiedSelf, r/Meditation, r/anxiety and similar), Facebook Groups, Discord servers, and forums.
• Answer questions on Quora and other evergreen Q&A platforms 2–3 times per week.
• Contribute value first. Disclose affiliation with the company in every community where you participate. Never spam links or post where group rules prohibit promotion.
• Exercise particular care in stress, anxiety, and recovery communities — these are vulnerable spaces. Never position the app as treatment, therapy, or a substitute for care.
• Identify and cultivate cross-promotion and app-swap partnerships with complementary, non-competing apps.
• Support a lightweight ambassador program with US students, athletes, and enthusiasts (perks and codes, not cash).

Email Marketing

• Own email marketing for both Siyan Reflect and Siyan Clinical Corporation programs.
• Build and segment email lists; manage list hygiene, suppression, and unsubscribe compliance (US CAN-SPAM and California privacy rules).
• Design and write newsletters, onboarding sequences, re-engagement campaigns, and program announcements.
• Build lead-capture funnels and lead magnets on the website and landing pages.
• Monitor deliverability: sender reputation, SPF/DKIM/DMARC alignment, spam-folder placement, bounce rate.
• Coordinate with the technical team on any deliverability issue.
• A/B test subject lines, send times, and calls to action. Schedule sends for US recipient time zones.
• Never include protected health information in marketing email. Follow all patient-privacy rules for clinic-side communications.

Earned Media, PR & Outreach

• Write and distribute press releases at launch and on each milestone through free and low-cost wire services.
• Build and maintain a US media list; pitch reporters, bloggers, podcasters, and newsletter writers.
• Pursue "best of" listicle placements (best Apple Watch wellness apps, best HRV and stress apps, best mental-wellness apps).
• Run a reviewer gifting program: identify Apple Watch and wellness-tech reviewers, provide free access and a press kit.
• Gifted access only — never paid placement.
• Monitor and answer HARO, Qwoted, and similar source-request platforms daily.
• Support the nano-creator gifting program: source creators, send codes, brief them on approved language, and track results per creator.
• Support institutional outreach to hospital wellness officers, first-responder peer-support teams, school districts, campus counseling and athletics departments, yoga and fitness studios, and corporate wellness programs.

Reporting, Tracking & Analytics

• Maintain a single marketing dashboard covering downloads, keyword rank, review count and rating, web traffic, email metrics, social growth, and inbound inquiries.
• Deliver a written daily handover at end of shift and a written weekly summary: what shipped, what performed, what is next.
• Deliver a monthly performance review with recommendations.
• Maintain the marketing task tracker and keep every task current.
• Set up and maintain UTM tagging, attribution links, and conversion tracking across all channels.