Social Media Reel Creator

Job Description:

Job description

 

About the Role

We are looking for a creative and trend-savvy Social Media Reel Creator who can create engaging, high-quality Reels and short-form videos for our textile/fashion brand.

The ideal candidate should have a strong understanding of Instagram trends, fashion content, product presentation, shooting and video editing, and should know how to create content that attracts viewers and increases engagement.

Key Responsibilities

• Create engaging Instagram Reels, Stories and short-form videos showcasing fabrics, collections, designs and products.
• Conceptualize and execute creative Reel ideas based on current Instagram trends, trending audio, transitions and formats.
• Shoot videos using mobile phones/cameras with good understanding of lighting, framing, angles and product presentation.
• Create product-focused videos highlighting fabric quality, texture, prints, colours, designs and styling.
• Develop content around new launches, collections, festive seasons, offers and promotional campaigns.
• Create behind-the-scenes content, showroom/factory videos, styling videos, product demos and trend-based content.
• Write basic hooks, captions and content ideas for Reels.
• Keep track of trending content, sounds, hashtags and Reel formats relevant to the textile and fashion industry.
• Coordinate with the sales, marketing and design teams for content requirements.
• Maintain a consistent visual style and ensure all content follows the brand's image.
• Monitor Reel performance such as views, reach, engagement and follower growth and suggest improvements.
• Ensure regular and timely delivery of content as per the monthly/weekly content calendar.

Requirements

• 13 years of experience in Reel Creation, Video Content Creation, Social Media Content or Video Editing.
• Experience in textile, fashion, ethnic wear, apparel, jewellery or lifestyle brands will be preferred.
• Strong knowledge of Instagram Reels and short-form video trends.
• Good video shooting and editing skills.
• Good understanding of hooks, transitions, music, pacing and audience retention.
• Strong creative sense and an eye for fashion, aesthetics and visual presentation.
• Ability to independently develop Reel concepts and execute them from shooting to final edit.
• Comfortable working in a fast-paced textile/fashion environment.
• Good communication skills and ability to coordinate with internal teams.

Preferred Skills

• Basic photography skills.
• Experience creating content for Instagram and YouTube Shorts.
• Knowledge of fashion/textile terminology.
• Comfortable appearing on camera or coordinating with models when required.
• Knowledge of basic lighting and mobile videography.
• Familiarity with AI-based content creation tools is an added advantage.
• Knowledge of Gujarati/Hindi will be an advantage.