Sales officer

Job Description:

Job Description: Sales Officer (SO)

Location: Chennai (TN) & Kolkata (WB)

Company: Hathi Masala – Gandhi Spices Pvt Ltd

Experience: 2-3 years in FMCG/Food Industry

Industry: FMCG / Food & Beverages / Spices

Salary: 25000-40000 per month including TA/DA

Job Purpose

The Sales Officer is responsible for driving revenue growth, maximizing brand visibility, and expanding market penetration for our range of pure and blended spices (Masalas). This role focuses heavily on managing the local distribution network, ensuring product availability at retail counters, and leading a team of frontline sales representatives.

Key Responsibilities

1. Sales & Target Achievement: Meet or exceed monthly, quarterly, and annual primary (company to distributor) and secondary (distributor to retailer) sales targets for the assigned territory.
2. Distribution Network Management: Identify, appoint, and manage territory distributors. Ensure they maintain adequate inventory levels, settle claims on time, and achieve a healthy ROI.
3. Market Coverage & Expansion: Design and implement daily Beat Plans (Permanent Journey Plans) to ensure maximum retail coverage. Onboard new retail outlets, kirana stores, and modern trade accounts.
4. Merchandising & Brand Visibility: Ensure high product visibility at the point of sale. Execute visual merchandising strategies, including the placement of danglers, posters, and securing primary shelf space for hero products.
5. Competitor Mapping: Actively track competitor pricing, trade schemes, packaging changes, and new product launches in the spice industry, providing regular insights to the ASM.
6. Team Leadership: Guide, motivate, and track the daily performance of Sales Representatives (SRs) or frontline market executives.

1. Reporting & SFA Compliance: Maintain daily sales data and track stock movements using Sales Force Automation (SFA) software or FMCG mobile applications.

Candidate Profile

• Education: Bachelor’s degree in Business, Marketing, Commerce, or a related field.
• Experience:
  • Proven track record in FMCG Channel Sales, specifically in the Spices, Oil, or Staples industry.
  • Experience as salesperson for at least 2-3 years.
  • Experience in overseeing Below-the-line (BTL) activities.
• Local Expertise: Deep understanding of the geography and local trade dynamics.
• Sales Enthusiast: A "go-getter" attitude with a passion for field sales and achieving numbers.
• Communication: Fluent in Local language and Hindi; basic English is a plus.
• Skills: Ability to work in Sales Force Automation (SFA) Software
• Leadership: Ability to lead and motivate a team of field staff.