Job Description:

Job Description – Digital Marketing Executive

Position: Digital Marketing Executive
Industry: Power Solutions / Industrial Equipment
Location: Kolkata
Employment Type: Full-Time
Experience: 1–3 Years Preferred
Openings: 1

About the Role

We are looking for a proactive and performance-oriented Digital Marketing Executive to manage and coordinate the company's digital marketing activities. The role will primarily focus on B2B digital marketing, content coordination, lead generation, campaign tracking and coordination with an external digital marketing agency.

The candidate will act as the key internal coordination point to ensure that digital marketing activities are aligned with business objectives and generate measurable sales opportunities.

Key Responsibilities

• Act as the primary point of contact between the company and the external digital marketing agency.
• Prepare clear briefs for digital campaigns, social-media content, website updates and other marketing initiatives.
• Collect product information, project photographs, installation updates, customer stories, service activities, achievements and business updates for content creation.
• Review agency creatives, captions, campaign plans and website content for accuracy and brand consistency.
• Maintain the digital marketing calendar and follow up on agency deliverables and timelines.
• Coordinate the company's presence across LinkedIn, Facebook, Instagram, Google Business Profile and YouTube.
• Develop a regular pipeline of B2B content covering products, installations, customer projects, AMC/service activities, exhibitions, achievements and case studies.
• Track leads generated through the website, Google, social media, digital advertising, IndiaMART and other online platforms.
• Coordinate with the sales team for quick assignment and follow-up of digital leads.
• Track the complete lead journey from enquiry → meeting → quotation → order conversion.
• Review the company website for outdated information and coordinate updates with the agency.
• Assist in keyword, territory and customer-segment planning for SEO and paid campaigns.
• Review Google Ads and social-media advertising performance based on leads, cost per lead, lead quality and business conversion.
• Maintain an organized digital library of product images, videos, brochures, presentations, testimonials and approved marketing assets.
• Prepare monthly marketing MIS covering digital leads, lead sources, qualified enquiries, quotations, orders, campaign performance and agency deliverables.

Candidate Profile

• Graduate in Marketing, Business, Mass Communication or a related field preferred.
• 1–3 years of experience in Digital Marketing, Marketing Coordination or B2B Content Marketing.
• Good understanding of SEO, social media marketing, digital advertising, website content and lead generation.
• Good written English with the ability to convert technical/business information into clear content briefs.
• Strong coordination, communication and follow-up skills.
• Comfortable working with sales, service teams and external agencies.
• Working knowledge of MS Excel / Google Sheets and basic marketing reporting.
• Basic knowledge of Google Analytics, advertising dashboards, CRM/lead-management systems and Canva will be an advantage.