Senior Marketing Manager

Job Description:

Job description – Senior Marketing Manager Minimum Work Experience Required: 6-8 Years Location: Gurugram (Full Time) - Needed to Join Immediately Senior Marketing Manager About Us India is India’s premier pop-culture event. From its start in 2011 in Delhi, India has expanded to 8 cities including Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, Pune & Ahmedabad and is expected to attract over 3,00,000 visitors and 1500 exhibitors at its shows this season. We are dedicated to creating unique events and world class experiences for book and pop culture fans across India. If you’re driven by an undying love and passion for s & pop culture and want to drive our mission to provide our fans, exhibitors and partners a platform to celebrate this love – then come join us. India is a Gaming IP. We are looking for a hands-on, highly motivated, creative, detail-oriented, and analytical Senior Marketing Manager to help scale our brand, develop and leverage brand alliances, and drive our social and digital outreach with a sharp focus on achieving business objectives. Responsibilities: ● Strategize with senior management in marketing and communications plans that deliver on business targets ● Execute strategy along with internal team and agencies ● Social Media: ● Plan and manage brand social accounts on Meta platforms, X, LinkedIn and others – organic, AoS & paid ● Oversee & strategize paid digital and social, including lead generation and sales campaigns – cross platform (Meta, X, Google) ● Deep experience on social dashboards, social listening and analytics platforms is a must ● Website ● Manage India website and related microsites with agencies and internal teams ● Strategic knowledge in SEO, SMO and CMS based web platforms is essential – candidate will be required to guide team and agencies to deliver on business targets and goals ● Working knowledge on multiple APIs & Understanding of Third Party APIs and implementation ● Brand Partnerships & Events ● Identify and execute on innovative brand alliances – while maintaining and expanding existing partnerships ● Lead and manage with team main event, relevant side-events and brand partnership events management activities, including branding at shows, media outreach, communication planning at events and other on-ground activities at main and ancillary shows ● Brand, Design and tent: ● Drive brand design, creative and collateral with in-house team and agencies · Lead branding at shows, media outreach, and communication planning at events and other on-ground activities at main and ancillary shows · Drive tent initiatives & innovations – for India and brands, including, but not limited to video, podcasts, web tent and experiences. ● Oversee corporate communications and traditional media outreach for Print, TV and radio and manage crisis communications when necessary. ● Manage and lead internal teams including media relations, design, social media, digital and alliances ● Reporting and Dashboards: Maintain a structured up-to-date dashboard of tent, reports, promo materials, videos, and communications plans Demonstrated Abilities · Creativity and innovation, with a flair for creating simple and powerful tent aimed for a young, pop-culture loving audience · Self-motivated leadership · Outstanding skills at initiating, managing, and growing strategic relationships with stakeholders · Ability to work effectively in a deadline-driven work environment, maintain attention to detail while multitasking · Strengths in problem solving and issue-resolution · Strong knowledge of online marketing methods and ability to plan and execute multi-platform campaigns. Qualifications 1. A minimum of 6 years of related experience 2. Relevant degree in Communications and/or Business Management 3. Proficiency with Microsoft office products and other web-based applications 4. Proficiency with latest online marketing, analytics and CRM tools 5. Working knowledge of Adobe Creative Suite preferred