Job Description:

Marketing Lead / Head of Growth – Listings & SEO Optimization

Job Location: Gurgaon, Haryana
Job Type: Full-Time
Department: Marketing / Growth
Experience: 5+ Years
Industry: Marketplace / E-commerce / Digital Platforms
Hiring Through: Orbit Global HR Consultants LLP – Marketing Hiring Agency in Gurgaon

About the Role

We are looking for an experienced Marketing Lead / Head of Growth – Listings & SEO Optimization to drive growth, marketplace marketing, SEO, product/listing optimization, brand positioning, and performance marketing initiatives.

The ideal candidate will have strong experience in marketplace or two-sided platform marketing, with a proven ability to launch and scale businesses across multiple markets or countries. This role requires a combination of growth marketing, SEO, marketplace listing optimization, conversion rate optimization (CRO), brand strategy, and performance marketing expertise.

This is an excellent opportunity for a growth-focused marketing professional who enjoys working in a fast-paced, technology-driven marketplace environment.

Key Responsibilities

1. Growth & Marketplace Marketing

• Develop and execute end-to-end growth marketing strategies for a marketplace or two-sided platform.
• Drive customer acquisition, engagement, conversion, and retention across multiple markets.
• Develop market-entry and launch strategies for new countries or regions.
• Own marketplace growth metrics and identify opportunities to improve platform performance.
• Collaborate with product, sales, operations, and business teams to achieve growth objectives.

2. SEO & Marketplace Listing Optimization

• Lead SEO strategy and marketplace listing optimization to improve organic visibility and discoverability.
• Optimize product/service listings, titles, descriptions, keywords, images, categories, and other on-platform content.
• Improve conversion rates for marketplace listings through continuous testing and optimization.
• Develop strategies to increase organic traffic and qualified leads without relying solely on paid advertising.
• Monitor search rankings, organic traffic, CTR, conversion rates, and other SEO KPIs.

3. Brand & Performance Marketing

• Develop and strengthen brand positioning across target markets.
• Plan and execute performance marketing initiatives across relevant digital channels.
• Work closely with paid media teams to align brand and performance objectives.
• Analyze campaign performance and optimize marketing ROI.
• Build data-driven marketing strategies based on customer behavior and market insights.

4. Multi-Country / International Marketing

• Develop localized marketing strategies for different countries and customer segments.
• Adapt messaging, content, marketplace listings, and campaigns based on local market requirements.
• Coordinate with international vendors, agencies, and marketing partners where required.
• Ensure consistent brand positioning while adapting campaigns to local audiences.

5. Conversion Rate Optimization

• Identify opportunities to improve listing-to-lead and listing-to-purchase conversion rates.
• Conduct A/B testing and analyze user behavior.
• Work with product and UX teams to improve marketplace journeys.
• Use analytics and performance data to continuously optimize the customer funnel.

Key Skills & Expertise

• Marketplace Marketing
• Two-Sided Marketplace / Platform Marketing
• Growth Marketing
• SEO & Organic Growth
• Marketplace Listing Optimization
• Product Listing Optimization
• Conversion Rate Optimization (CRO)
• Performance Marketing
• Google Ads
• Meta Ads
• Digital Marketing
• Brand Positioning
• Multi-Country Marketing
• International Market Launch
• Google Analytics / GA4
• Keyword Research & SEO Analytics
• A/B Testing
• Marketing Analytics
• Customer Acquisition & Conversion

Candidate Profile

The ideal candidate should have:

• 5+ years of experience in digital marketing, growth marketing, marketplace marketing, e-commerce, or a related field.
• Proven experience working with a marketplace or two-sided platform.
• Experience launching or scaling businesses across multiple countries or markets will be highly preferred.
• Strong understanding of SEO and marketplace/listing optimization.
• Experience with conversion rate optimization and data-driven marketing.
• Hands-on knowledge of Google Ads and Meta Ads.
• Strong understanding of organic and paid acquisition channels.
• Excellent analytical, communication, and stakeholder-management skills.
• Ability to work independently and take ownership of growth targets.

Preferred Background

Candidates from the following backgrounds may be particularly relevant:

• Marketplace Platforms
• E-commerce Companies
• Two-Sided Digital Platforms
• Consumer Internet Companies
• SaaS / Technology Platforms
• Digital-first Businesses
• International E-commerce
• Performance Marketing Agencies with marketplace clients

Why Join This Opportunity?

• Lead marketing and growth for a scalable marketplace business.
• Opportunity to work across multiple markets and countries.
• High ownership and visibility within the organization.
• Opportunity to build and implement SEO, growth, marketplace and performance marketing strategies.
• Work closely with senior leadership and cross-functional teams.

How to Apply

Interested candidates can share their updated CV with Orbit Global HR Consultants LLP, a leading Marketing Hiring Agency in Gurgaon, specializing in marketing, digital marketing, growth, e-commerce, performance marketing, SEO, and senior marketing recruitment across India.

Email: info@orbitconsultancy.in
Phone: +91 8810363997
Website: https://orbitconsultancy.in/