Marketing, Brand & Community Growth Head

Job Description:

Experience: 6–10 years'
experience Location: Delhi
Employment Type: Full-Time

About the Role We are looking for a Marketing, Brand & Community Growth Lead who can operate at the intersection of brand building, customer understanding, product and market insights, content, product launches, dealer activation, community engagement, and growth. This is a leadership-track role designed for a hands-on operator who is equally comfortable shaping strategy and executing on the ground. You will help build and scale 's marketing playbook across brand, content, community, dealer activation, product launches, and growth initiatives. The ideal candidate has been exposed to multiple aspects of marketing, including brand, content, campaigns, growth, customer experience, launches, community building, digital marketing, media, product marketing, or market research. You thrive in fast-moving environments where ownership matters, and outcomes are valued more than activity. You will work closely with leadership, sales, product, dealer partners, agencies, creators, and customers to strengthen market presence and support the company's next phase of growth.

Key Responsibilities Brand & Positioning

• Strengthen and evolve Deltic's brand positioning and communication strategy
• Develop compelling narratives around products, launches, partnerships, and company initiatives
• Ensure consistency across all customer-facing touchpoints
• Build communication frameworks that strengthen brand trust, recall, and differentiation

Customer, Product & Market Insights

• Develop a strong understanding of customer behaviour, buying journeys, and market dynamics
• * Gather insights from customers, dealers, communities, field teams, and digital channels
• * Conduct ongoing market, competitor, and category research to identify emerging trends and opportunities
• * Collect and streamline product feedback, customer pain points, purchase objections, and feature requirements
• * Work closely with product, sales, service, and leadership teams to translate market insights into actionable recommendations
• * Drive evidence-based insights to sharpen product positioning, feature communication, pricing narratives, and go-to-market strategies
• * Identify opportunities to improve customer engagement, satisfaction, retention, and advocacy

Content, Communication & Creative Strategy * Drive content and communication strategy across digital, offline, dealer, and corporate channels * Develop messaging frameworks, campaign narratives, and storytelling initiatives * Contribute directly to copy, communication planning, creative ideation, and campaign development * Possess strong creative judgment and the ability to guide content, design, video, and communication outputs while collaborating with internal or external creative teams * Build systems that enable dealers, customers, creators, and communities to organically distribute and amplify brand content * Leverage AI-enabled tools and modern workflows to improve research, ideation, content development, and execution efficiency * Continuously experiment with emerging content formats, platforms, and distribution strategies

Product Launches & Go-To-Market * Lead marketing execution for product launches, market introductions, and go-to-market initiatives * Develop clear launch narratives, communication plans, and localized activation strategies * Coordinate execution across sales, product, dealer, and marketing teams * Drive visibility, engagement, and market excitement around key product and business milestones Campaigns, Growth & Market Activation * Plan and execute integrated marketing campaigns across online and offline channels * Own marketing initiatives from insight and planning through execution, measurement, and learning * Identify opportunities to improve awareness, engagement, lead generation, conversion, and retention * Design and test hyperlocal marketing initiatives across cities, dealer networks, and community clusters * Execute events, partnerships, activations, and brand-building initiatives across target markets * Connect marketing efforts directly to measurable business outcomes Dealer, Community & Referral Growth * Work closely with dealer partners to improve local visibility, footfall, engagement, and lead generation initiatives * Drive regional and grassroots marketing efforts across key markets * Identify and scale referral, advocacy, and word-of-mouth growth opportunities * Collaborate with dealers, customers, creators, and local communities to generate authentic content and brand conversations * Convert satisfied customers, dealer champions, and local advocates into referral and community growth channels * Help build owner, dealer, and community-led engagement programs that strengthen customer trust and brand affinity * Deploy field activations, events, and engagement initiatives that strengthen brand presence at the market level Sales Partnership, Analytics & Performance * Work closely with sales teams to improve enquiry quality, walk-ins, conversions, and market feedback loops * Track campaign effectiveness and marketing performance metrics * Build reporting frameworks and derive actionable insights * Continuously improve marketing efficiency through experimentation, testing, and optimization * Use data to inform decisions while maintaining strong customer and market intuition Ideal Background Exposure to one or more of the following areas: * Brand Marketing * Content Strategy * Digital & Growth Marketing * Product Marketing * Consumer Research * Market Research * Product Insights * Community Building & Referral Growth * Dealer, Channel, or BTL Marketing * Campaign Management * Competitive Intelligence * Marketing Analytics Industry Preference: Experience in mobility, automotive, EV, consumer brands, technology, startups, D2C businesses, agencies, or high-growth environments will be preferred. Skills & Exposure Working familiarity with: * Brand Strategy & Positioning * Content Planning & Storytelling * Campaign Development & Execution * Consumer Behaviour & Audience Insights * Product & Market Research * Community & Referral Growth * Marketing Analytics & Reporting * Social Media & Digital Ecosystems * CRM and Customer Engagement Systems * AI-enabled Marketing Workflows * Creative Production Processes across content, design, video, and digital assets Exposure to creative, design, video, content, or AI-based production workflows will be considered an advantage. What We Value * Strong ownership and accountability. You operate like an owner, not a coordinator. * Bias toward action and execution. You thrive on getting your hands dirty and making things happen on the ground. * Commercial awareness. Ability to maximize return on marketing spends by combining targeted digital channels with organic, community-led, and hyper-local growth strategies. * Bharat market understanding. A deep appreciation for grassroots marketing and consumer behaviour in Tier-2 and Tier-3 India. * Structured problem-solving. Ability to combine digital marketing metrics with on-ground execution reality. * Comfort operating in ambiguity and fast-moving environments. * Curiosity, adaptability, and a continuous learning mindset. What Success Looks Like * Stronger brand awareness, market recall, and differentiated positioning * Consistent and high-quality communication across channels * Successful product launches, field activations, and dealer-led marketing initiatives * Improved customer engagement, community participation, and referral-driven growth * Stronger dealer, customer, creator, and partner engagement * Strong feedback loops established between customers, dealers, product, sales, service, and leadership teams * Better product communication and positioning driven by customer and market insights * Faster identification of market opportunities, customer needs, and competitive threats * Clear correlation between marketing initiatives and business growth * Faster execution speed through structured workflows, experimentation, and AI-enabled tools If the above excites you and you have the willingness to work very hard with full dedication for a couple of years please connect at