Director - Sales

Job Description:

Job Description: Sales Director

Company: The Kite Flyers
Location: Bengaluru
Work Model: Hybrid
Experience: 8–12 years
Industry Requirement: Prior experience with a marketing, advertising, digital, creative, branding, media, or integrated communications agency is mandatory.

About The Kite Flyers

The Kite Flyers is a creative-first, 360-degree marketing agency helping businesses build stronger brands through strategy, creative communication, digital marketing, social media, video production, employer branding, branding, website development, and integrated marketing solutions.

With a presence in NCR and Bengaluru, we work with clients across India and international markets, including the USA, Canada, Australia, the UAE, and the UK. As we enter our next phase of growth, we are looking for an accomplished sales leader to establish and lead our sales function in Bengaluru.

Role Overview

The Sales Director will be responsible for driving revenue growth, acquiring high-value clients, and establishing The Kite Flyers’ sales function in Bengaluru. This is a leadership role requiring a hands-on business development professional who can build relationships, develop a strong sales pipeline, close strategic accounts, and gradually build and lead a high-performing sales team.

The ideal candidate will bring a strong agency background, an established professional network, and a proven track record of selling integrated marketing and creative solutions to enterprise and mid-market clients.

Key Responsibilities

Revenue Growth and Business Development

• Develop and execute the sales strategy for Bengaluru and other priority markets.
• Own revenue targets and drive consistent achievement of monthly, quarterly, and annual sales goals.
• Identify and acquire enterprise and mid-market clients across priority sectors.
• Generate business opportunities through networking, referrals, strategic partnerships, outbound prospecting, events, and industry relationships.
• Build a strong and predictable pipeline of qualified opportunities.
• Lead the complete sales cycle—from prospect identification and initial conversations to proposal development, negotiation, and closure.
• Identify opportunities to cross-sell and upsell the agency’s services across existing and new accounts.

Consultative Solution Selling

• Understand prospective clients’ business, brand, marketing, and communication challenges.
• Collaborate with the strategy, creative, video, digital, performance marketing, and client servicing teams to develop relevant solutions.
• Sell integrated agency services, including branding, digital marketing, social media, video production, employer branding, websites, performance marketing, and creative campaigns.
• Lead credentials presentations, discovery meetings, proposal discussions, pitches, and commercial negotiations.
• Position The Kite Flyers as a strategic marketing partner rather than only an execution agency.

Sales Function and Team Building

• Establish the sales function, processes, reporting systems, and governance framework for the Bengaluru market.
• Create sales playbooks, prospecting frameworks, proposal standards, qualification criteria, and account prioritisation models.
• Recommend and implement appropriate CRM and sales tracking systems.
• Recruit, mentor, and lead the sales team as the function grows.
• Define individual targets, performance metrics, incentives, and review mechanisms for future team members.
• Build a high-performance culture centred on accountability, collaboration, and customer value.

Market Development and Partnerships

• Develop a strong network among founders, CXOs, CMOs, HR leaders, marketing leaders, and procurement teams.
• Represent The Kite Flyers at industry events, networking forums, conferences, and business communities.
• Identify strategic partnerships, referral networks, and channel opportunities that can accelerate growth.
• Track industry trends, competitor activity, client requirements, and emerging service opportunities.
• Provide market intelligence that can help refine the agency’s offerings, pricing, positioning, and go-to-market strategy.

Sales Forecasting and Reporting

• Maintain accurate records of leads, opportunities, proposals, closures, and revenue forecasts.
• Present regular pipeline and performance reviews to the Founder and leadership team.
• Monitor key metrics, including pipeline value, conversion rates, average deal size, sales cycle, revenue achievement, and client acquisition cost.
• Ensure commercial discipline, healthy margins, and appropriate payment terms across new engagements.

Key Performance Indicators

• Monthly, quarterly, and annual revenue achievement
• Value and quality of the qualified sales pipeline
• Number of new enterprise and mid-market clients acquired
• Proposal-to-closure conversion rate
• Average deal size and retainer value
• Sales cycle duration
• Revenue generated from priority service lines
• Client retention, cross-selling, and account expansion
• Accuracy of sales forecasting
• Successful establishment and scaling of the sales team

Required Experience and Qualifications

• 8–12 years of experience in sales, business development, or client acquisition.
• Mandatory experience working with a marketing, advertising, digital, creative, branding, media, or integrated communications agency.
• Demonstrated success in achieving significant revenue targets and closing high-value accounts.
• Strong experience selling integrated marketing, creative, digital, branding, video, or communication solutions.
• Established network among senior marketing leaders, founders, business heads, HR leaders, and other decision-makers.
• Experience managing the complete sales cycle, including lead generation, pitching, proposal development, negotiation, and closure.
• Prior experience building or leading a sales team will be strongly preferred.
• Strong commercial acumen and understanding of agency pricing, margins, retainers, and project-based engagements.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Ability to operate independently in an entrepreneurial and fast-growing organisation.
• Bachelor’s degree in business, marketing, communications, or a related discipline; an MBA would be advantageous.

Ideal Candidate Profile

You are a driven and entrepreneurial sales leader who enjoys creating a function from the ground up. You combine strategic thinking with a strong willingness to remain hands-on—from generating leads and opening doors to preparing pitches and closing business.

You understand the agency ecosystem, can confidently engage senior decision-makers, and know how to translate business challenges into integrated marketing solutions. You are motivated by ownership, growth, and the opportunity to build a team and shape the organisation’s long-term commercial success.

Why Join The Kite Flyers?

• Lead and build the Bengaluru sales function from its early stages.
• Work directly with the Founder and leadership team.
• Play a central role in the agency’s next phase of growth.
• Sell a diverse portfolio of creative, digital, branding, video, and employer-branding solutions.
• Build your own team as the business and sales pipeline expand.
• Work in an entrepreneurial environment with significant ownership and decision-making responsibility.

Application

Interested candidates may apply with their updated résumé and a brief note outlining their agency sales experience, key accounts managed, revenue achievements, and experience in building or leading sales teams.