TECHNICAL SEO SPECIALIST (IN-HOUSE) NEW ALIPORE

Technical SEO Specialist (In-House) New Alipore, Kolkata Full-Time,  Impact A specialised Performance Marketing Agency based in Kolkata, serving Escape Room and SaaS businesses across the USA, UK, Australia, India, and Europe. Escape Rooms are entertainment venues where players solve puzzles to escape themed rooms, a highly specialised industry where Massive Impact has built a strong global reputation. We help businesses grow through SEO, website development, Google Ads, conversion optimisation, marketing automation, and growth strategy. The Role We're looking for a Technical SEO Specialist who can independently manage SEO initiatives across multiple client accounts. You'll work closely with the founder, marketing, content, design, and development teams to drive measurable improvements in search visibility, website performance, and lead generation. The ideal candidate has a strong grasp of modern SEO, including Technical SEO, Local SEO, AEO, GEO, and AI-driven search trends. Key Responsibilities Technical SEO Conduct comprehensive technical SEO audits and resolve issues related to crawlability, indexation, site architecture, canonicalization, redirects, and structured data. Manage XML sitemaps, robots.txt, internal linking, and schema markup. Optimise Core Web Vitals, page speed, and mobile usability across client websites. Implement SEO improvements across WordPress, Webflow, Wix, and Squarespace websites. Keyword Research & On-Page SEO Perform keyword research, search intent analysis, and competitor analysis to identify high-value opportunities. Develop SEO strategies for international and local markets aligned with business goals. Optimise title tags, meta descriptions, headings, content structure, and internal linking. Structure content for featured snippets, AI-generated results, and answer engines. Build topical authority through strategic content planning and E-E-A-T alignment. Local SEO Optimise and manage Google Business Profiles for local search visibility. Improve map rankings through citation building, NAP consistency, and local schema implementation.Monitor reviews, local rankings, and location-based performance. Link Building & Authority Develop and execute white-hat link-building campaigns. Conduct backlink audits and competitor analysis. Identify digital PR opportunities. Monitor backlink health, domain authority, and referring domain growth. Reporting & Strategy Monitor rankings, organic traffic, and conversions using Search Console, GA4, Ahrefs, SEMrush, SE Ranking, Zutrix, and Microsoft Clarity. Build dashboards in Looker Studio and prepare monthly performance reports with actionable recommendations. Stay current with algorithm updates, AI Search, AEO, GEO, and emerging SEO technologies. Required Skills SEO Strong understanding of Technical, On-Page, Off-Page, and Local SEO. Crawlability, indexation, schema, canonicalization, redirects, sitemaps, and internal linking. AI Search, AEO, and GEO. Keyword research, competitor analysis, content strategy, and topical authority. Backlink analysis and authority building. SEO Tools Ahrefs SEMrush Screaming Frog Google Search Console Google Analytics Microsoft Clarity Looker Studio SE Ranking Zutrix Preferred Skills International and Local SEO campaign management. Conversion Rate Optimisation (CRO). Experience Required4 to 6 years of hands-on SEO experience with strong technical capabilities across multiple client accounts. Demonstrated success improving rankings, technical health, and organic traffic. Why Join Work with international clients across the USA, UK, Europe, Australia, and India. High ownership across SEO initiatives. Exposure to AI-driven marketing, automation, and emerging search technologies. Direct collaboration with leadership and fast career growth.