Area Business Manager

Job Description:

Key Responsibilities 1. Business & Revenue Growth  Drive top-line sales achievement in line with Annual Business Plan (ABP).  Ensure store sales performance meets or exceeds budgeted targets.  Monitor and improve category mix (Diamond & Gold sales ratios) aligned to business targets.  Lead initiatives to increase showroom sales and overall revenue contribution 2. Customer Acquisition & Experience  Develop and execute BTL strategies and local marketing initiatives to increase new customer acquisition.  Drive growth in new customer mix by targeted percentage improvements  Embed a customer-first culture across stores, focusing on: o Store layout and visual merchandising o Product display o Overall, in-store experience  Continuously improve customer satisfaction through feedback mechanisms. 3. Market Intelligence & Business Acumen  Develop strong local market intelligence to support business decisions.  Monitor customer behavior trends and competitor activity.  Ensure effective corporate and SME activations with focus on ROI and budget adherence

4. Operations & Process Excellence  Ensure smooth day-to-day store operations across all locations.  Maintain optimal inventory levels and stock availability as per merchandising plans  Drive monthly alignment with merchandisers for category mix and DIN targets.  Proactively manage dependencies and operational challenges on time 5. Team Management & Capability Building  Lead and manage store teams to drive productivity and performance outcomes.  Build strong Store Manager (SM) and Team Leader (TL) capabilities  Ensure employee productivity improvement and overall store efficiency  Maintain employee attrition below defined thresholds through engagement and retention strategies 6. Performance Management & Talent Development  Drive a performance-driven culture, ensuring: o Minimal low performers (below defined threshold levels) o Regular performance reviews and feedback mechanisms  Identify and develop high-potential talent within the team.  Provide coaching, mentoring, and structured development plans 7. Leadership & Engagement  Foster strong team engagement and collaboration across all stores.  Strengthen relationship management with internal and external stakeholders.  Promote effective communication and delegation practices.  Act as a product and market champion, ensuring continuous learning across teams.

Desired Competencies  Result Orientation  Business Acumen  Planning & Execution Excellence  Accountability  Leadership & Team Building  Communication & Relationship Management  Market Understanding & Analytical Thinking  Ideal Candidate Profile  Strong experience in retail operations / multi-store management  Proven track record of achieving sales and profitability targets  Expertise in team leadership and performance management  Ability to drive customer-centric initiatives and market growth