Head - Video Production

Job Description:

About The Kite Flyers

The Kite Flyers is a creative-first, 360-degree marketing agency with a presence in NCR and Bengaluru. We work with clients across India and international markets, delivering integrated solutions across video production, branding, social media, digital marketing, employer branding, websites and creative communications.

We are looking for an experienced, commercially driven and client-focused Head of Video Production to lead our video-production function, deliver high-quality projects and contribute directly to the agency’s revenue growth.

Role Overview

The Head of Video Production will be responsible for managing the complete lifecycle of video projects—from understanding client requirements and developing creative concepts to planning, production, post-production and final delivery.

In addition to leading the production function, the person will be responsible for driving revenue through new customer acquisition, developing video-production opportunities and upselling relevant services to the agency’s existing client base.

The role requires a strong combination of creative judgment, production expertise, client-management skills, commercial acumen and operational discipline. The successful candidate should be able to interact with clients independently, manage multiple stakeholders, build scalable production teams and deliver large projects within agreed timelines and budgets.

The person should also possess a strong network of freelance professionals and production partners across key Indian cities, enabling The Kite Flyers to execute projects efficiently across locations.

Key Responsibilities

1. Video Production Leadership

• Lead the end-to-end planning and execution of corporate films, brand films, digital videos, social media content, product videos, testimonials, interviews, podcasts, event coverage, employer-branding videos and other formats.
• Translate client briefs and business objectives into compelling video concepts and production plans.
• Establish and maintain high standards for storytelling, cinematography, sound, editing, graphics and overall production quality.
• Guide internal and external teams across pre-production, production and post-production.
• Ensure creative consistency across all video deliverables.

2. Revenue Growth and Business Development

• Own and achieve agreed revenue targets for the video-production vertical.
• Identify and acquire new customers requiring video-production and related creative services.
• Build a healthy pipeline of qualified prospects through networking, referrals, partnerships, industry relationships and proactive outreach.
• Work closely with the agency’s leadership and business-development teams to pitch video-production solutions to prospective clients.
• Identify opportunities to upsell and cross-sell video-production services to the agency’s existing customer base.
• Develop long-term video-content programmes, annual production retainers and recurring content solutions for existing and new clients.
• Participate in discovery meetings, proposal development, presentations, commercial negotiations and deal closures.
• Build relationships with decision-makers across marketing, corporate communications, human resources, employer branding and leadership teams.
• Track the business-development pipeline and provide regular updates on leads, proposals, conversions and expected revenue.
• Contribute to improving the profitability and overall growth of the video-production business.

3. Client Communication and Account Management

• Independently lead client meetings, brief-taking sessions, presentations, production discussions and review calls.
• Understand client expectations and convert them into clear creative and technical briefs.
• Present concepts, scripts, storyboards, production approaches, budgets and timelines confidently.
• Manage feedback and revisions while maintaining a balance between client requirements, creative quality and project feasibility.
• Build trusted relationships with senior stakeholders and enterprise clients.
• Proactively identify additional client requirements and recommend suitable video and creative solutions.

4. Large-Scale Project Management

• Manage complex, multi-location and large-scale video-production assignments.
• Develop project plans covering timelines, resources, budgets, schedules, permissions, logistics and risk management.
• Coordinate with multiple stakeholders, including clients, agencies, directors, crews, artists, vendors and post-production teams.
• Anticipate production challenges and implement contingency plans to prevent delays or cost overruns.
• Ensure that every project is delivered on time, within budget and according to the agreed scope.

5. Freelancer and Vendor Network Management

• Maintain a strong network of directors, cinematographers, editors, scriptwriters, photographers, drone operators, sound engineers, production managers, animators and other specialists.
• Build reliable production capabilities across key Indian cities, including NCR, Mumbai, Bengaluru, Hyderabad, Chennai, Pune and Kolkata.
• Identify, evaluate and onboard freelance professionals, production houses and specialist vendors.
• Negotiate commercial terms and ensure consistent quality, professionalism and timely delivery.
• Create a scalable partner ecosystem to support projects of varying sizes and requirements.

6. Team Leadership and Capability Building

• Lead, mentor and develop the internal video-production team.
• Allocate work based on individual skills, project priorities and resource availability.
• Establish effective production processes, quality-control systems and review mechanisms.
• Identify skill gaps and recommend appropriate training, hiring or freelance support.
• Foster a culture of creative excellence, accountability, collaboration and continuous improvement.

7. Budgeting and Commercial Management

• Prepare detailed and accurate project estimates, production budgets and resource plans.
• Track project costs and ensure that assignments remain commercially viable.
• Negotiate with vendors, production partners and freelancers to secure competitive rates without compromising quality.
• Monitor project profitability and identify opportunities to improve production efficiency and margins.
• Develop commercially viable proposals that balance client expectations, production quality and agency profitability.
• Support the business-development team with production inputs, feasibility assessments and cost estimates for proposals and pitches.

8. AI-Enabled Production and Innovation

• Demonstrate a strong working knowledge of AI tools relevant to video production, creative development and workflow automation.
• Use AI tools for concept development, scriptwriting, storyboarding, visualisation, editing, voiceovers, subtitles, transcription, animation, image generation and content repurposing.
• Evaluate emerging AI platforms and recommend tools that can improve production speed, quality and cost efficiency.
• Establish responsible guidelines for the use of AI-generated content, including client approvals, copyright considerations and quality control.
• Train team members to use relevant AI tools effectively.

Required Qualifications and Experience

• 12–15 years of relevant experience in video production, advertising, filmmaking, branded content, digital media or an integrated marketing agency.
• Proven experience in a leadership role within a video-production, creative or advertising environment.
• Demonstrated success in acquiring clients, developing business opportunities and achieving revenue targets.
• Proven ability to upsell and cross-sell services within an existing client portfolio.
• Experience in independently preparing and presenting proposals, negotiating commercials and closing business.
• Demonstrated success in managing large-scale, complex and multi-location video projects.
• Strong experience working with enterprise clients and senior corporate stakeholders.
• Excellent verbal and written communication skills, with the confidence to independently lead client interactions and presentations.
• Strong understanding of pre-production, filming, direction, cinematography, lighting, sound, editing, colour grading, motion graphics and post-production workflows.
• Experience managing production budgets, vendors, contracts, schedules and project profitability.
• An established network of freelancers, production professionals and vendors across major Indian cities.
• Working knowledge of modern video-production software and AI-enabled creative tools.
• Ability to manage multiple projects and deadlines in a fast-paced agency environment.
• Based in NCR and willing to travel frequently for shoots, client meetings and business-development activities.

Preferred Attributes

• Strong storytelling ability and a sharp understanding of brands and audiences.
• An entrepreneurial mindset with the ability to identify and convert business opportunities.
• A balance of creative thinking and commercial decision-making.
• Strong relationship-building, consultative selling and negotiation skills.
• Calm and solution-oriented approach when managing high-pressure shoots or demanding timelines.
• High attention to detail and commitment to production quality.
• Ability to take ownership and operate with minimal supervision.
• Curiosity about new video formats, technologies, platforms and AI-led production methods.

Key Performance Indicators

Performance in this role will be assessed through:

• Achievement of video-production revenue targets.
• Number and value of new customers acquired.
• Revenue generated through upselling and cross-selling to existing clients.
• Growth and quality of the business-development pipeline.
• Proposal-to-conversion ratio and recurring revenue generated.
• Quality and consistency of video deliverables.
• On-time and within-budget project completion.
• Client satisfaction, retention and repeat business.
• Profitability of video-production projects.
• Effectiveness of internal and freelance resource utilisation.
• Growth and reliability of the agency’s production network across India.
• Improvement in production turnaround time through better processes and AI adoption.
• Development and performance of the internal video team.

What We Offer

• The opportunity to lead and grow the video-production function of a creative-first agency.
• A role with direct influence on the agency’s creative output, client relationships and revenue growth.
• Exposure to enterprise clients and diverse projects across industries and geographies.
• The freedom to shape production processes, teams and creative standards.
• Opportunities to experiment with emerging technologies and AI-enabled production workflows.
• A collaborative environment with significant scope for professional growth and leadership.