General Trade Sales Manager Jobs in Vijayawada | FMCG Sales Manager – Andhra Pradesh

Build & Own the General Trade (GT) Channel | FMCG Food & Bakery

Orbit Global HR Consultants LLP – Best FMCG Hiring Agency in Vijayawada

Job Overview

V M Bakery Products Pvt Ltd, a growing packaged bakery and FMCG food manufacturer based in Vijayawada, Andhra Pradesh, is looking for an experienced General Trade Sales Manager to build and lead its General Trade (GT) Sales & Distribution network across Andhra Pradesh.

This is a greenfield sales leadership opportunity for a result-oriented FMCG sales professional who can build a distribution channel from the ground up, expand retail coverage, develop distributor partnerships and drive revenue growth across urban, semi-urban and rural markets.

The position reports directly to the Managing Director and offers the opportunity to take complete ownership of the GT channel and its performance.

Job Details

About V M Bakery Products Pvt Ltd

V M Bakery Products Pvt Ltd is an industrial packaged bakery manufacturer based in Vijayawada, Andhra Pradesh, operating under the Just Breads brand.

With a production capacity of approximately 15 MT per day, the company supplies institutional clients, modern trade retailers and Q-commerce platforms across Andhra Pradesh.

The organization is now expanding its General Trade distribution network and is looking for a strong sales leader who can build this channel from the ground up.

The Opportunity

This is not a conventional sales management position.

The General Trade Sales Manager will be the key person responsible for building and owning the GT channel across Andhra Pradesh.

The successful candidate will develop the distribution strategy, appoint distributors and super-stockists, expand retail coverage, build the field sales team and drive primary and secondary sales.

Year 1 Territory Focus

Krishna | Guntur | East Godavari | West Godavari

Year 1 Retail Coverage Target

10,000+ outlets

The role requires strong knowledge of Andhra Pradesh FMCG markets, rural distribution, kirana retail, distributor networks and short-shelf-life food products.

Key Responsibilities

1. General Trade Distribution Network

• Appoint, onboard and manage super-stockists and distributors across Andhra Pradesh.
• Initially focus on Krishna, Guntur, East Godavari and West Godavari.
• Develop a phased expansion strategy for remaining AP districts.
• Implement a hybrid distribution model covering urban, semi-urban and rural markets.
• Develop company-owned beat routes in key urban markets.
• Build distributor-led last-mile distribution in rural and semi-urban markets.
• Drive retail outlet expansion toward the 10,000+ outlet Year 1 target.
• Design beat plans, route maps and van-sales schedules.

2. Sales Target & Market Execution

• Own monthly, quarterly and annual primary and secondary sales targets.
• Drive numeric distribution (ND%) and weighted distribution (WD%).
• Improve outlet productivity and sales throughput.
• Ensure proper product availability and market coverage.
• Maintain freshness, shelf rotation and returns discipline for short-shelf-life bakery products.
• Execute trade promotions, visibility activities and outlet-level activations.
• Monitor sales performance against territory and channel targets.

3. Sales Team Building

• Recruit, train and manage field sales teams including:
  • Area Sales Executives
  • Sales Representatives
  • Van Sales Agents
• Set individual sales targets and KPIs.
• Conduct regular field visits and field accompaniments.
• Coach team members on distributor management, outlet expansion and sales execution.
• Build a strong second line of sales leadership for future expansion.

4. Distributor & Channel Management

• Identify and appoint suitable distributors and channel partners.
• Negotiate distributor margins, credit terms and performance incentives.
• Monitor distributor inventory, claims, ROI and secondary sales.
• Ensure healthy distributor economics.
• Resolve distributor and channel conflicts.
• Maintain smooth product movement from depot/distributor to retail outlets.

5. Market Intelligence

• Monitor competitor pricing, schemes, promotions and distribution strategies.
• Identify emerging market opportunities.
• Provide actionable market intelligence to the Managing Director.
• Identify whitespace opportunities across geographies and outlet categories.
• Submit regular sales and market reports.

6. Sales MIS & Business Reporting

• Prepare weekly sales MIS.
• Track outlet-level sales and distribution performance.
• Monitor primary versus secondary sales.
• Analyse territory-wise sales performance.
• Track distributor productivity and market expansion.
• Use Excel and field-sales applications for reporting and analysis.

Candidate Profile

Required Experience

• 8–14 years of progressive General Trade Sales experience in FMCG food categories.
• Strong preference for candidates from:
  Bread / Bakery / Rusk / Biscuit / Cake categories.
• FMCG Food & Beverage experience may also be considered.
• Experience with companies such as Britannia, ITC, Parle, Modern Foods or equivalent national/regional FMCG organizations is preferred.
• Minimum 5 years of experience working in Andhra Pradesh markets is mandatory.
• Strong understanding of AP retail trade, rural buying behaviour and regional distribution networks.
• Proven experience in building GT distribution from scratch or significantly expanding an underpenetrated market.
• Experience managing and developing 10+ member field sales teams.

Key Skills & Competencies

The ideal candidate should have strong expertise in:

✅ General Trade (GT) Sales
✅ FMCG Sales & Distribution
✅ Distributor Appointment & Management
✅ Super-Stockist Management
✅ Beat Planning & Route Planning
✅ Numeric Distribution (ND%)
✅ Weighted Distribution (WD%)
✅ Rural Market Development
✅ Retail Outlet Expansion
✅ Secondary Sales Management
✅ Trade Promotions
✅ Short-Shelf-Life Product Management
✅ Freshness & Returns Management
✅ Sales Team Building
✅ Distributor Negotiation
✅ Sales MIS & Excel
✅ Market Intelligence

Language Skills

Fluency in Telugu is essential.
Working knowledge of English is required.

Educational Qualification

• Graduate in any discipline – mandatory
• MBA / PGDM in Sales & Marketing is preferred.
• Strong FMCG field-sales credentials may be considered in place of an MBA/PGDM.

What We Offer

💰 ₹10–15 LPA Fixed Compensation, depending on experience and fitment

🎯 Performance-linked variable pay based on distribution and revenue milestones

🚗 Travel allowance and field expense reimbursement

👔 Direct reporting to the Managing Director

🚀 Opportunity to build and own the General Trade channel from the ground up

📈 Opportunity to play a key role in the expansion of a growing regional FMCG bakery brand

🏪 Company support for van-sales infrastructure and depot network

Who Should Apply?

This position is ideal for an experienced:

• General Trade Sales Manager
• Area Sales Manager
• Regional Sales Manager
• Territory Sales Manager
• FMCG Sales Manager
• Zonal Sales Manager
• Distribution Sales Manager
• Bakery Sales Manager

with strong experience in FMCG food sales and Andhra Pradesh General Trade markets.

Candidates with experience in bread, bakery, rusk, biscuit and other short-shelf-life FMCG products will have a strong advantage.

Important Eligibility Criteria

Please apply only if you meet the core requirements:

🔹 8–14 years FMCG GT sales experience
🔹 Minimum 5 years AP market experience
🔹 Strong distributor network knowledge
🔹 Experience in building/expanding GT distribution
🔹 Experience managing 10+ sales professionals
🔹 Strong Telugu communication skills
🔹 FMCG food/bakery experience preferred

Apply Now

Interested candidates can share their updated CV for consideration.

📩 Email: info@orbitconsultancy.in
📞 Call / WhatsApp: 8810363997
🌐 Orbit Global HR Consultants LLP

Subject Line: GT Sales Manager – AP

Only candidates with relevant FMCG/Bakery General Trade experience in Andhra Pradesh will be contacted.