Digital Marketing Specialist

Job Description:

Company Overview:

Artiviq is a full-service digital marketing and creative agency specializing in performance marketing, branding, social media marketing, website development, creative design, content creation, SEO, and business growth solutions. We partner with businesses to build impactful digital experiences and deliver measurable results through innovative strategies. 

About the Role

Artiviq is looking for a creative and results-driven Social Media Manager to manage and grow social media presence for the agency and its clients. The ideal candidate should have strong knowledge of social media platforms along with a good understanding of digital marketing, content strategy, audience engagement, and campaign performance.



Key Responsibilities

• Develop and execute social media strategies aligned with client objectives and brand positioning.  • Manage social media platforms including Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.  • Create and maintain monthly content calendars and coordinate with the creative/content team.  • Work closely with designers, copywriters, video teams, and account managers to develop engaging content.  • Plan and execute social media campaigns, contests, trends, and brand activations.  • Monitor social media trends, competitor activities, and audience behaviour to identify growth opportunities.  • Manage community engagement, comments, messages, and overall brand communication.  • Coordinate with the performance marketing team to align organic social media activities with paid campaigns.  • Track and analyse key metrics such as reach, engagement, followers, impressions, leads, and conversions.  • Prepare regular social media reports and performance insights for clients.  • Suggest improvements based on analytics and campaign performance.  • Participate in client meetings and present social media strategies, content plans, and performance reports.  • Ensure consistent brand voice, visual identity, and communication across platforms.  • Must be proficient in Meta Ads (Facebook & Instagram), Google Ads, LinkedIn Marketing/Ads, and YouTube Marketing. Should have strong knowledge of paid social media campaigns, audience targeting, retargeting, lead generation, conversion optimization, campaign budgeting, and performance analysis. • Experience in developing and implementing paid and organic social media strategies aligned with business and marketing objectives. • Ability to analyse campaign performance, identify growth opportunities, optimize campaigns, and deliver measurable results. • Strong understanding of SEO, content marketing, conversion funnels, lead generation, remarketing, and digital analytics. • Should be comfortable working with Meta Business Suite/Ads Manager, Google Ads, Google Analytics, LinkedIn Campaign Manager, and YouTube Studio/Analytics. • Ability to prepare and present campaign performance reports, insights, KPIs, and recommendations to clients. • Previous experience in a digital marketing or creative agency. • Knowledge of Figma, Adobe After Effects, or Premiere Pro. • Basic motion graphics, GIF creation, or video editing skills. • Experience creating branding assets and print-ready artwork