Assistant Manager Brand Marketing based at Ahmedabad

Job Description:

1. POSITION SUMMARY
The Assistant Manager – Support the Category Marketing Manager in driving the Take
Home category agenda, with ownership of day-to-day execution across new product
development, packaging, channel and trade marketing, social media, PR and category
analytics.
2. JOB RESPONSIBILITIES
 New Product Development: Drive NPD projects from concept lock to launch. Author
the brief, run R&D, packaging, procurement and supply chain to timeline, and track
in-market performance for the first two quarters post-launch.
 Packaging & Pack Architecture: Write packaging briefs, manage design agencies
through creative rounds, take artwork to press-ready, and maintain a clean SKU and
artwork master
 Agency & Creative Management: Brief and manage creative, design and digital
agency partners. Run reviews, hold quality on output, and bring an independent point
of view rather than relaying feedback.
 Channel Marketing: Build and execute activation calendars across General Trade,
Modern Trade and Quick Commerce. Work with the sales team to secure category
focus and land initiatives at the outlet.
 Social Media: Supervise the monthly content calendar end to end. Approve creative
before it goes live, hold brand tonality, oversee community management and
engagement, and report performance monthly.
 Public Relations: Set the monthly PR agenda with the agency. Identify the stories
worth telling, drive the pitch list, review releases before they go out, and supervise
deliverables and coverage against commitments.
 Trade Marketing & POSM: Translate campaigns into what appears at the outlet —
brief, approve and track deployment of visibility elements and in-store collaterals.
 Category Analysis & Reporting: Monitor category performance across markets and
channels, run launch post-mortems, and build the review decks that go to top
management — own the analysis, not just the inputs.
 Competitive Intelligence: Maintain a comprehensive view of competition on pricing,
packs, launches and communication, and bring it to the table before it shows up in
our numbers.
 Cross-Functional Coordination: Work closely with R&D, sales, procurement,
supply chain and finance to move projects and decisions forward.

Desired Profile / Criteria / Skills :

3. KNOWLEDGE, SKILLS AND ABILITIES

Education
(degree / diploma)

 MBA (Marketing) from a premier or renowned B-school, or
equivalent relevant experience.

Knowledge and
Skills
(Functional /
Technical)

 Approximately 5 years of experience, with a minimum of 3 years
in FMCG.
 Experience across brand planning, new product development,
packaging, communication planning and market research.
 Working understanding of General Trade, Modern Trade and
Quick Commerce channel dynamics.
 Exposure to social media content supervision and PR agency
management.
 Commercially literate — able to read a P&L line and understand
what moves it.
 Strong MS Excel and PowerPoint; able to build a clear, data-
backed argument.
 Writes and presents in short form — crisp over comprehensive.
 Experience with a digital or creative agency is an added
advantage.

Leadership /
Managerial
Attributes

 The role will be responsible for converting category and brand
strategy into effective launches, campaigns and market
execution. The incumbent will work closely with cross-functional
teams including Sales, R&D, Supply Chain, Procurement and
Finance, while bringing strong analytical thinking, commercial
understanding and execution discipline to the role.
 The role requires a hands-on marketer who can independently
manage assigned projects, develop recommendations and
ensure high-quality execution, while working within the overall
category strategy and priorities defined by the Category
Marketing Manager.