Vendor Sourcing & Seller Onboarding Manager – E-commerce Marketplace | Gurugram

Job Title: Vendor Sourcing & Seller Onboarding Manager
Location: Gurugram, Haryana
Experience: 5–8 Years
Employment Type: Full-Time
Industry: E-commerce / Marketplace / B2B
Salary: ₹5–7 LPA
Function: Vendor Acquisition | Seller Onboarding | Business Development | B2B Sales

About the Role

We are looking for an experienced Vendor Sourcing & Seller Onboarding Manager in Gurugram to drive vendor acquisition, seller onboarding, business development and marketplace expansion.

The ideal candidate will have hands-on experience in vendor acquisition, seller acquisition, vendor onboarding, seller onboarding, e-commerce, marketplace operations, B2B sales and business development. The person will be responsible for identifying potential sellers/vendors, generating leads, conducting outreach, negotiating commercial terms and successfully onboarding suitable vendors onto the marketplace.

This is an excellent opportunity for professionals from e-commerce marketplaces, online retail, B2B platforms, seller growth, vendor management, business development and merchant acquisition backgrounds.

Key Responsibilities

1. Vendor & Seller Acquisition

• Identify and source new vendors, sellers, merchants and business partners.
• Develop a strong pipeline of potential vendors through market research, online research, references, networking and outbound sales.
• Conduct cold calling, email outreach, LinkedIn outreach and other lead-generation activities.
• Approach relevant manufacturers, brands, distributors, wholesalers, retailers, SMEs and other potential marketplace sellers.
• Build a continuous pipeline for vendor and seller acquisition.

2. Seller Onboarding & Vendor Onboarding

• Manage the complete seller onboarding process from initial contact to successful activation.
• Explain marketplace benefits, commercial terms, onboarding procedures and business opportunities to prospective sellers.
• Coordinate collection and verification of required seller/vendor documentation.
• Ensure vendors complete KYC, registration, documentation and onboarding requirements.
• Coordinate with internal teams to resolve onboarding-related issues.
• Track onboarding status and ensure timely activation of new sellers.

3. Business Development & B2B Sales

• Generate new business opportunities through proactive B2B sales activities.
• Develop and maintain relationships with prospective and existing vendors.
• Conduct product/service presentations and commercial discussions.
• Understand vendor requirements and propose suitable marketplace solutions.
• Handle negotiations and support successful deal closures.
• Achieve monthly and quarterly vendor acquisition and onboarding targets.

4. Market Research & Vendor Sourcing

• Research new markets, categories and potential vendor segments.
• Identify high-potential sellers and businesses that can be added to the marketplace.
• Analyse competitor marketplaces and identify opportunities for vendor acquisition.
• Develop strategies for expanding the seller/vendor network.
• Maintain an updated database of prospective vendors and acquisition leads.

5. Relationship & Account Management

• Build strong relationships with sellers and vendors.
• Understand seller challenges and coordinate with internal teams for resolution.
• Support seller engagement and retention after onboarding.
• Identify opportunities for account growth, cross-selling and marketplace expansion.
• Maintain regular communication with key vendors.

6. Sales Pipeline & Reporting

• Maintain accurate records of leads, prospects, vendor discussions and onboarding status.
• Manage the complete sales funnel from lead generation → qualification → negotiation → onboarding → activation.
• Update CRM and internal tracking systems regularly.
• Prepare reports on vendor acquisition, onboarding, conversion and pipeline performance.
• Track KPIs and achieve assigned business development targets.

Required Skills

The ideal candidate should have strong experience in:

• Vendor Acquisition
• Vendor Sourcing
• Seller Acquisition
• Seller Onboarding
• Vendor Onboarding
• Merchant Acquisition
• E-commerce
• Marketplace Business
• B2B Sales
• Business Development
• Lead Generation
• Cold Calling
• Telesales
• Client Acquisition
• Account Management
• Relationship Management
• Negotiation
• Market Research
• Sales Pipeline Management
• CRM
• Business Expansion
• Deal Closure

Candidate Profile

We are looking for a result-oriented professional who:

• Has 5–8 years of relevant professional experience.
• Has worked in e-commerce, marketplace, B2B sales, business development or vendor/seller management.
• Has practical experience in seller/vendor acquisition and onboarding.
• Is comfortable with cold calling and proactive business development.
• Can independently identify and approach potential vendors.
• Has strong communication, presentation and negotiation skills.
• Is comfortable working with sales targets and performance KPIs.
• Has strong relationship-building and follow-up skills.
• Can manage multiple vendors and prospects simultaneously.
• Has good knowledge of Excel, CRM and sales tracking tools.
• Is willing to work from Gurugram.

Preferred Industry Background

Candidates from the following backgrounds will be preferred:

• E-commerce Marketplace
• Online Retail
• B2B Marketplace
• Seller Growth
• Seller Acquisition
• Vendor Management
• Vendor Development
• Merchant Acquisition
• Marketplace Operations
• Business Development
• B2B Sales
• Retail
• Consumer Internet
• Digital Commerce
• Online Business Platforms

Experience with marketplaces such as Amazon, Flipkart, Meesho, Walmart, Swiggy, or similar e-commerce/B2B platforms can be advantageous.

Key Performance Indicators (KPIs)

The selected candidate will be measured on:

• Number of qualified vendor/seller leads generated
• New vendors/sellers acquired
• Successful seller onboarding
• Vendor activation and conversion rate
• Sales pipeline development
• Lead-to-onboarding conversion
• Business development revenue/contribution
• Vendor relationship and retention
• Achievement of monthly and quarterly acquisition targets

Education

Graduate / Postgraduate in Business Administration, Marketing, Sales, Commerce, Management or a related discipline.

An MBA/PGDM in Marketing, Sales, Business Development or related areas will be an advantage.

Why Join This Opportunity?

This role offers an opportunity to work at the intersection of e-commerce, marketplace expansion, vendor acquisition and B2B business development.

The successful candidate will play an important role in expanding the vendor ecosystem, bringing new sellers onto the platform and contributing directly to marketplace growth.

Apply for Vendor Sourcing & Seller Onboarding Manager – Gurugram

If you have experience in Vendor Acquisition, Seller Acquisition, Vendor Onboarding, Seller Onboarding, E-commerce, Marketplace Operations, B2B Sales or Business Development, we would like to hear from you.

Location: Gurugram, Haryana
Experience: 5–8 Years
Salary: ₹5–7 LPA
Employment: Full-Time