Job Description:

Job Description – Digital Marketer

Position: Digital Marketing Executive / Specialist
Experience: 3–4 Years
Department: Marketing / Digital Marketing
Employment Type: Full-Time

Job Summary

We are looking for an experienced and results-driven Digital Marketer with 3–4 years of hands-on experience in SEO, SEM, Google Ads, social media marketing, and paid promotions. The ideal candidate should be analytical, creative, and capable of developing and executing digital marketing strategies to improve brand visibility, engagement, traffic, and conversions.

Key Responsibilities

• Develop and implement effective digital marketing strategies and campaigns.

• Manage and optimize SEO activities to improve organic rankings, website traffic, and visibility.

• Plan, execute, and optimize Google Ads / SEM campaigns.

• Develop and execute social media strategies across relevant platforms.

• Manage paid social media promotions and advertising campaigns.

• Monitor campaign performance and identify opportunities for improvement.

• Track and analyze key performance metrics such as traffic, leads, conversions, CTR, CPC, ROI, and engagement.

• Prepare regular performance reports and provide actionable insights.

• Use analytics and advertising platforms to measure campaign effectiveness.

• Coordinate with content, creative, sales, and other teams for campaign execution.

• Manage multiple digital marketing projects and ensure timely completion.

• Stay updated with the latest trends, tools, algorithms, and best practices in digital marketing.

Required Skills

• Strong knowledge of SEO, SEM, and Google Ads.

• Hands-on experience with Social Media Marketing and Paid Promotions.

• Strong analytical and data interpretation skills.

• Ability to analyze campaign performance metrics and generate insights.

• Experience with Google Analytics / GA4, Google Ads, Meta Ads Manager, and other digital marketing tools.

• Good understanding of keyword research, on-page/off-page SEO, and campaign optimization.

• Strong communication and interpersonal skills.

• Good teamwork and project management skills.

• Ability to manage multiple campaigns and projects simultaneously.

• Result-oriented approach with strong attention to detail.

Qualification

Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or a related field preferred.

Preferred Experience

3–4 years of relevant experience in Digital Marketing.