Sales & Marketing Head

Job Description:

To drive sales growth, revenue achievement and business development by developing new customers and markets, managing key customer relationships, converting enquiries into orders, and ensuring effective order execution and customer satisfaction.

1.  Key Responsibilities

• Achieve monthly, quarterly and annual sales and revenue targets.
• Develop new business through customer visits, enquiries, referrals, tenders and market development.
• Identify and develop OEMs, EPC/industrial customers, dealers, distributors and contractors.
• Build and maintain strong relationships with existing and key
• Understand customer requirements and identify new business, product and application
• Handle customer enquiries and coordinate technical/commercial quotations and proposals.
• Follow up on quotations and convert enquiries into confirmed
• Negotiate price, payment terms, commercial conditions and delivery schedules within company guidelines.
• Maintain and monitor sales pipeline, enquiry, quotation and order status.
• Coordinate with PPC, Production, Quality, Purchase, Stores, Dispatch and Finance for timely order execution.
• Monitor customer commitments, delivery schedules and order-related
• Handle customer complaints and ensure timely resolution with concerned
• Coordinate with Finance for payment follow-up and outstanding receivables.
• Conduct market and competitor analysis covering pricing, products, customers and market trends.
• Identify new territories, customer segments and business
• Develop and execute sales strategies for market expansion and revenue growth.
• Support exhibitions, trade fairs, customer meets and product promotion
• Maintain customer database and ensure regular CRM/ERP updates.
• · Prepare daily, weekly and monthly sales MIS, forecasts, pipeline reports and performance reports.
• Monitor target achievement, identify gaps and take corrective
• Provide management with sales forecasts, market feedback, competitor information and business opportunities.
• Guide and monitor the sales team, allocate responsibilities and review performance, wherever applicable.
• Ensure compliance with company sales, commercial and customer management
• Protect company business interests and maintain professional customer

 2.  Qualification

• MBA / PGDM in Marketing
• E. / B.Tech / Diploma with relevant Sales & Marketing experience may also be considered.
• Electrical / Engineering qualification will be an

 3.  Experience

• 10+ years of relevant Sales & Marketing
• Strong experience in B2B / Industrial / Electrical Manufacturing Sales
• Experience with OEMs, EPC/industrial customers, dealers, distributors and contractors will be an advantage.
• Proven track record of sales target achievement and new business development.

 4.  Required Skills

• Business Development & Key Account Management
• Sales Strategy & Market Development
• Sales Negotiation & Commercial Handling
• Quotation & Tender Management
• Sales Forecasting & Pipeline Management
• Customer & Payment Follow-up
• CRM/ERP, MS Excel & MIS Reporting
• Electrical Products & Industrial Applications
• Strong Communication, Presentation & Negotiation Skills

 5.  Key Competencies

• Strong target and result orientation
• Business development mindset
• Customer-focused approach
• Strong negotiation and decision-making skills
• Leadership and ownership
• Proactive and self-motivated

• Problem-solving ability
• Strong cross-functional coordination
• Ability to work under pressure and meet deadlines
• Willingness to travel for customer and business development activities

 6.  Authority & Accountability

The Sales & Marketing Head will be accountable for sales target achievement, revenue growth, new customer/business development, key customer relationships, sales pipeline, order conversion, market expansion, customer satisfaction and supporting collections.

 The role will also be responsible for providing accurate sales forecasts, market intelligence and business updates to management and for driving corrective actions to achieve business objectives.