Job Description:

JOB DESCRIPTION

Sales Manager – West Africa

Location: West Africa
Department: Sales & Business Development
Salary Budget: USD 1,500 per month

Products

• Steel Products

• Metal Products

• Building & Construction Materials

• Industrial Metal Products

• Engineering Products

• Other related metal and construction products

Job Responsibilities

• Develop and execute sales strategies for the West African market.

• Identify and develop new customers, dealers, distributors, traders and institutional buyers.

• Generate new business opportunities and expand the customer base.

• Develop strong relationships with importers, wholesalers, distributors, contractors and industrial customers.

• Handle price negotiations, quotations and order finalization.

• Conduct market research and monitor competitor activities and market pricing.

• Achieve monthly, quarterly and annual sales targets.

• Manage existing customers and generate repeat business.

• Develop dealer and distributor networks across West Africa.

• Coordinate with internal teams for order processing, logistics and delivery.

• Monitor sales pipeline, customer enquiries and order status.

• Prepare regular sales reports and sales forecasts.

• Provide market feedback and identify new business opportunities.

• Travel extensively across West Africa for customer meetings and business development.

Candidate Requirements

• Bachelor's degree in Business, Commerce, Marketing, Engineering or a related field.

• 8+ years of experience in B2B sales/business development, preferably in steel, metals, construction materials or industrial products.

• Strong experience in West African markets.

• Existing network of customers, dealers, distributors or traders in West Africa will be an advantage.

• Experience in metal/steel trading or related products preferred.

• Strong negotiation and commercial skills.

• Proven experience in achieving sales targets.

• Good understanding of market development and customer acquisition.

• Willingness to travel extensively across West Africa.

• Strong communication and relationship-management skills.

• Ability to independently develop and expand the market.

Key Performance Areas

• Sales revenue and profitability

• New customer acquisition

• Dealer/distributor development

• Order generation

• Customer retention

• Market expansion

• Sales pipeline development

• Collection and receivables management

Compensation

Monthly Salary Budget: USD 1,500

Additional benefits/incentives may be discussed based on the candidate's experience and company policy.