Marketing & Business Development Specialist – CNC Machinery

Job Description:

Position Summary
Company is seeking a proactive and results-driven Marketing & Business Development Specialist – CNC Machinery to support business growth through market research, lead generation, business development, and marketing initiatives.
The role will focus on identifying potential customers and business opportunities, researching U.S. manufacturing companies and industries, generating qualified leads, analyzing competitors and market trends, supporting digital marketing activities, and working closely with the Sales team to create new revenue opportunities.

The ideal candidate should have 2–5 years of experience in business development, B2B marketing, market research, lead generation, industrial sales support, or a related field.
Experience in CNC machinery, machine tools, manufacturing, industrial equipment, or technical B2B markets is strongly preferred.

Key Responsibilities:

● Research and identify potential customers, manufacturers, machine shops, dealers, and business opportunities for CNC machinery.
● Generate qualified B2B leads and identify key decisionmakers, including business owners, plant managers, purchasing managers, manufacturing managers, and operations leaders.
● Research companies that may be expanding, relocating, upgrading equipment, selling machinery, or looking to purchase CNC equipment.
● Conduct market research on CNC machinery demand, manufacturing trends, target industries, geographic markets, and potential growth opportunities.

● Research competitors, machinery dealers, auction companies, marketplaces, pricing trends, inventory, and marketing strategies.
● Develop prospect lists and segment potential customers by industry, location, machinery requirements, and business potential.
● Support outbound business development through email, LinkedIn, phone outreach, and targeted campaigns.
● Work closely with the Sales team to understand available CNC inventory and identify potential buyers for specific machines.
● Assist with marketing campaigns for CNC lathes, mills, machining centers, turning centers, Swiss machines, grinders, and other industrial equipment.
● Coordinate with the web and marketing teams on website content, machine promotions, email campaigns, social media, and digital marketing.
● Help create machine highlights, promotional content, brochures, email campaigns, and industry-specific marketing material.
● Maintain accurate company, contact, lead, activity, and follow-up information in the CRM.
● Track lead sources, campaign performance, customer responses, and business opportunities.
● Provide management with regular updates on leads generated, market findings, competitor activity, and potential growth opportunities.

Required Qualifications:

● Bachelor’s degree in marketing, Business Administration, Management, Communications, Engineering, Industrial Management, or a related field.
● 2–5 years of relevant experience in business development, B2B marketing, market research, lead generation, industrial sales support, or a related role.
● Strong research, analytical, and lead-generation skills.
● Good written and verbal communication skills for US market.
● Ability to identify target companies and relevant decisionmakers.
● Experience working with CRM systems and maintaining accurate business data.
● Comfortable using LinkedIn, Google Workspace/Microsoft Office, online databases, and digital research tools.
● Ability to work independently while collaborating with Sales, Marketing, Operations, and Management teams.

Preferred Qualifications
● Experience in CNC machinery, machine tools, manufacturing equipment, industrial machinery, or technical B2B products.
● Familiarity with CNC machine brands, specifications, applications, and manufacturing terminology.

● Experience researching U.S. manufacturers and industrial companies.
● Knowledge of CRM, LinkedIn prospecting, email marketing, SEO, social media, and digital marketing.
● Experience with machinery dealers, distributors, auctions, industrial marketplaces, or equipment resellers is an advantage.

Key Skills:
Business Development | Market Research | Lead Generation | B2B Marketing |Competitor Research | CNC/Industrial Market Research | CRM Management | Digital Marketing | Sales Support | Customer Profiling | Data Analysis | Communication | Follow-Up | Accountability

Work Location & Schedule
This position is Remote (Based in India)
The candidate must be willing to work with US time zones (PST) to support US clients/Customer and market operations. Specific schedule details may adapt based on role requirements,performance, and business needs.

Performance Expectations
Success in this role will be measured through:
● Quality and number of new target companies identified.
● Qualified leads and decision-makers generated.
● Leads and opportunities transferred to the Sales team.
● Business opportunities created from research and marketing activities.
● Accuracy and completeness of CRM data.
● Effectiveness of marketing and outreach campaigns.
● Quality of competitor and market intelligence.
● Contribution to increased CNC machinery inquiries and sales opportunities.

We offer a dynamic, hands-on work environment with opportunities to develop industry knowledge, strengthen professional skills, collaborate with global teams, and contribute directly to business growth.