AGM – Performance Marketing, Navi Mumbai

Job Description:

About the Role:
We are looking for an experienced AGM – Performance Marketing to lead digital performance marketing for multiple real estate projects. The candidate will be responsible for driving high-quality leads, optimizing marketing spends, improving sales-funnel conversions, and leading the performance marketing team.

Key Responsibilities:
 Develop and execute performance marketing strategies for residential and/or commercial real estate projects.
 Plan, launch, and optimize campaigns across Google Ads, Meta Ads, and other digital platforms.
 Drive high-quality property leads across local, regional, and NRI markets.
 Manage campaign budgets and optimize spends to achieve CPL, CPQL, site visit, booking, and ROI targets.
 Analyse the complete funnel from Lead → Qualified Lead → Site Visit → Booking and identify opportunities for improvement.
 Work closely with Sales, CRM, Creative, and Business teams to improve lead quality and conversions.
 Track campaign performance, attribution, and project-wise marketing ROI through dashboards and analytics.
 Lead, mentor, and manage the Performance Marketing team, agencies, and external partners.
 Stay updated with new digital channels, targeting solutions, AI-driven advertising, tracking, and attribution.

Candidate Profile:
 7+ years of experience in Performance/Digital Marketing.
 Strong hands-on experience with Google Ads, Meta Ads & Other lead generation Platform.
 Proven experience in real estate lead generation and project marketing.
 Experience managing significant digital marketing budgets.
 Strong understanding of real estate sales funnels, lead quality, CPL, CPQL, site visits, bookings.
 Proven team handling and leadership experience.
 Strong analytical, strategic, and data-driven approach.

Preferred: Candidates who have managed performance marketing for multiple real estate projects and have experience across Mumbai/India markets and NRI lead generation.