Assistant Manager - Sales

Job Description:

Job Description: Assistant Manager - Sales

Desired Qualification: Bachelor’s degree in Textile Technology (preferably), or related field. Having Master degree and Diploma in Textile would be additional weightage.

Desired Experience: Should be having more than 10+ years of experience in sales, preferably in the technical textile or related industrial sector. Proven track record of meeting or exceeding sales targets.  Own strong understanding of technical textile products, their applications, and customer industries.  Proficiency in using CRM tools and Microsoft Office Suite. Be strong in negotiation and contract management abilities.  Have ability to understand and convey technical product information effectively.  Be customer-oriented mindset with strong problem-solving skills.  Should possess excellent communication and presentation skills.  Be self-motivated with the ability to work independently and as part of a team.  Willingness to travel 8-10 days in a month, depending on business needs for customer visits, industry events, and trade shows.

Major Purpose of the Job:

To drive sales growth for the company’s technical textile products by managing existing client relationships, identifying new business opportunities, and ensuring customer satisfaction. The persona is responsible for achieving sales targets, providing technical product knowledge, and working closely with cross-functional teams to meet customer needs.

Principal Tasks & Responsibilities:

1. Sales & Business Development:

• Identify and target potential customers in the technical textile sector, including industries such as automotive, aerospace, medical, construction, and others.
• Develop and maintain strong relationships with existing customers to drive repeat business and customer loyalty.
• Achieve sales targets by implementing effective sales strategies, cold-calling, and participating in industry events.
• Conduct market research to identify emerging trends, new markets, and potential product applications within the technical textiles sector.
• Generate leads through cold calls, references, exhibitions, digital platforms, and OEM visits.
• Maintain a healthy sales pipeline in CRM for continuous follow-up.

2. Customer Relationship Management:

• Build and maintain long-term relationships with key customers.
• Serve as the primary point of contact for clients regarding inquiries, technical needs, and order status.
• Resolve customer complaints promptly and effectively, ensuring satisfaction and repeat business.
• Conduct periodic customer satisfaction surveys and take corrective actions based on feedback.

3. Technical Expertise & Product Knowledge:

• Develop in-depth knowledge of the company’s technical textile products, including their applications, specifications, and performance benefits.
• Provide product demonstrations and technical presentations to customers, showcasing the value of technical textile solutions.
• Liaise with internal product development and R&D teams to stay updated on new product offerings and innovations.
• Educate customers on product features, applications, and benefits through demos and presentations.

4. Sales Strategy & Planning:

• Collaborate with the Sales Manager to develop and execute sales plans for the assigned territory or market segment.
• Collaborate with internal teams to define pricing strategies and ensure competitive positioning.
• Forecast sales and contribute to the preparation of sales budgets and targets.
• Monitor sales performance metrics and provide periodic reports to the management.
• Ensure achievement of assigned revenue targets and margin goals.
• Analyse market trends, customer needs, and competitor activities to adjust sales strategies accordingly.

5. Cross-functional Collaboration:

• Work closely with the marketing team to develop promotional materials, product catalogues, and campaigns targeted at specific industries or customer segments.
• Collaborate with the production and Logistics teams to ensure timely order fulfilment and delivery.
• Provide feedback to the R&D and quality assurance teams regarding customer feedback and product improvement opportunities.
• Support inventory planning by providing demand forecasts and market input.

6. Documentation & Compliance

• Ensure accurate and timely documentation of quotations, purchase orders, invoices, and agreements.
• Adhere to company policies related to pricing, credit terms, and data management.
• Assist in customer audits and maintain records as per quality management systems (ISO/TS standards).

7. Market Intelligence & Reporting

• Gather and report market insights, competitor activities, pricing trends, and customer preferences.
• Prepare weekly/monthly sales dashboards and MIS reports for senior management.
• Recommend strategic improvements based on market analysis.

8. Reporting & Performance Tracking:

• Prepare regular sales reports, including sales forecasts, pipeline updates, and performance metrics for senior management.
• Track key performance indicators (KPIs) such as revenue growth, customer acquisition, and market share.
• Utilize CRM systems to manage customer data and sales activities effectively.