GPM/Sr PM (Icon)

Job Description:

• Develop and execute integrated brand plans and marketing strategies aligned to business objectives, market dynamics, and portfolio priorities.
• Lead product life cycle management across launch, growth, maturity, and optimization phases.
• Own new product launch planning and execution, including positioning, messaging, segmentation, readiness, rollout, and post-launch tracking.
• Design and implement multi-channel marketing campaigns, including digital, field, and customer-facing initiatives.
• Define, track, and report key performance indicators to measure campaign effectiveness, brand performance, and return on investment.
• Conduct primary and secondary market research to generate actionable insights on customers, consumers, competitors, and market trends.
• Map customer and consumer journeys to identify opportunities to improve engagement and impact at each touchpoint.
• Prepare high-quality business reviews, brand reviews, leadership updates, and strategic presentations.
• Build and maintain analytical dashboards, trackers, and reports using advanced Excel and PowerPoint capabilities.
• Use data analytics to inform business decisions, identify growth opportunities, and optimize marketing investments.
• Support business case preparation, commercial planning, forecasting, and budget tracking for assigned brand activities.
• Coordinate digital and social media campaign planning, rollout, and performance measurement in partnership with internal and external stakeholders.