Key Account & Business Development Manager

Job Description:

Key Responsibilities:

Account Management & Customer Growth

• Own day-to-day relationships for assigned customer accounts and develop account plans to grow revenue share for these accounts.
• Conduct regular customer visits and structured business reviews at agreed weekly, monthly, quarterly or half-yearly intervals, depending on account needs.
• Identify cross-selling, upselling, new-product and new-application opportunities within existing accounts.
• Monitor customer satisfaction, retention risks, emerging requirements and competitive developments; initiate appropriate follow-up actions.
• Work with Planning team to maintain customer forecasts and forward visibility of demand, new program’s and potential changes in requirements.

New Business Development

• Identify, research and qualify prospective customers whose requirements align with SEE Group’s products, capabilities and target markets.
• Build and maintain a structured opportunity pipeline from lead generation and initial enquiry through qualification, quotation, negotiation and order conversion.
• Develop customer relationships and follow up on enquiries to improve conversion into profitable business.
• Represent SEE Group at approved exhibitions, customer events and industry forums; ensure leads are recorded and followed through.
• Track new-customer wins, order intake and business-development outcomes against agreed targets.

RFQ, Quotation & Commercial Coordination

• Act as the commercial point of contact for assigned customer RFQs and ensure that customer requirements, specifications, volumes and timelines are communicated clearly to relevant internal functions.
• Coordinate inputs from Engineering / NPD, Quality, SCM, Planning, Operations and Finance for technical feasibility, costing, capacity, lead time and delivery commitments.
• Coordinate preparation, submission and follow-up of quotations and proposals within the applicable approval process.
• Support customer negotiations and commercial discussions within delegated authority; escalate pricing, margin, credit or contractual exceptions to the authorised approver.
• Maintain visibility of RFQ status, quotation turnaround, conversion rates and reasons for lost or delayed opportunities.
• Ensure that customer commitments are made only after the necessary internal feasibility and approval checks.

Customer Commitments, Delivery & Issue Coordination

• Communicate customer priorities, forecasts, order changes and delivery expectations to the relevant internal owners in a timely manner.
• Coordinate with Planning, SCM and Operations on customer-facing delivery risks; ensure risks are escalated early and customers receive clear, consistent updates.
• Act as the primary customer-facing coordinator for assigned delivery and quality concerns, ensuring that issues have named internal owners, action plans and target closure dates.
• Track progress on customer complaints and corrective actions, communicate status to customers and escalate overdue or recurring issues.
• Support recovery plans for delayed orders or customer concerns without assuming ownership of internal production planning, supplier management or technical corrective actions.

New Product / New Part Commercial Handover

• Coordinate commercial requirements and customer communication for new-part RFQs and development program’s.
• Ensure customer requirements, target volumes, commercial assumptions and requested timelines are captured and shared with NPD / Engineering and Quality.
• Track quotation, development, sample / FA milestones and customer feedback with the responsible technical teams.
• Coordinate commercial handover to the relevant SBU after required technical approvals and FA acceptance, including confirmation of order terms and ongoing demand expectations.
• Support conversion of approved development activity into repeat / regular orders and identify opportunities for further business.

Reporting & Performance Management

• Prepare and maintain account plans, sales pipeline, RFQ tracker, quotation status, order intake and revenue forecasts.
• Review performance against assigned sales and growth targets, identify shortfalls and agree recovery actions with the reporting manager.
• Maintain accurate customer, opportunity and commercial records in designated systems and ensure timely updates.
• Report material customer risks, lost-business reasons, forecast changes and market intelligence to the reporting manager.

Required Skills & Experience

• Experience in B2B sales, key account management, business development or customer relationship management, preferably in industrial / engineered products or manufacturing.
• Ability to understand customer technical and commercial requirements and coordinate effectively with Engineering, Quality, Planning, SCM and Operations.
• Strong communication, relationship-building, negotiation, presentation and follow-up skills.
• Commercial orientation with the ability to identify growth opportunities, manage a sales pipeline and work towards measurable targets.
• Structured reporting, data discipline and proficiency with CRM and standard office tools.
• Ability to manage multiple accounts and priorities, resolve customer-facing issues and escalate risks constructively.