Job Description:

Regional Sales Manager (RSM) – FMCG Jobs in India | Organic Grocery Sales

Company: Mother's Fresh Foods Pvt. Ltd.
Recruitment Partner: Orbit Global HR Consultants LLP
Job Title: Regional Sales Manager (RSM)
Industry: FMCG – Food, Grocery & Organic Products
Job Location: Pan India (Region/Zone as per business requirements)
Experience: 8–12 Years
Qualification: Graduate / MBA in Sales & Marketing preferred
Employment Type: Full-Time
Function: Sales & Business Development
Hiring Agency: Orbit Global HR Consultants LLP – FMCG Recruitment Agency in India

Job Overview

Mother's Fresh Foods Pvt. Ltd. is looking for an experienced and result-oriented Regional Sales Manager (RSM) – FMCG to lead and expand its Organic Grocery business across assigned regions in India.

The ideal candidate should have a strong background in FMCG sales, food products, grocery, staples, or organic products, with proven expertise in distributor management, regional sales operations, team leadership, market expansion, and revenue growth.

This is an excellent opportunity for experienced FMCG sales professionals who have successfully managed regional sales, developed distribution networks, led sales teams, and achieved business growth in competitive markets.

Candidates with a pure FMCG sales background and strong regional market experience are preferred.

Key Responsibilities

1. Regional Sales & Business Development

• Drive primary and secondary sales across the assigned region.

• Develop and execute regional sales strategies to achieve revenue, volume, and profitability targets.

• Identify new business opportunities and expand market presence.

• Improve market penetration and distribution reach across assigned territories.

• Monitor sales performance and implement corrective actions to achieve business objectives.

2. Distributor & Channel Management

• Appoint, develop, and manage distributors across the assigned region.

• Expand the distribution network and strengthen existing channel partnerships.

• Monitor distributor performance, sales productivity, stock availability, and market coverage.

• Build strong relationships with distributors, retailers, wholesalers, and key accounts.

• Ensure effective distribution and timely product availability across the market.

3. Sales Team Leadership

• Lead, manage, and motivate Area Sales Managers (ASM), Sales Officers (SO), and other field sales professionals.

• Support the recruitment, development, and performance management of regional sales teams.

• Set sales targets and monitor individual and team performance.

• Conduct regular sales reviews, market visits, and performance meetings.

• Develop a high-performing sales team focused on business growth and market expansion.

4. Market Expansion & Retail Execution

• Develop strategies to increase product availability, visibility, and market penetration.

• Identify new territories, retail outlets, and business opportunities.

• Strengthen general trade distribution and regional market coverage.

• Ensure effective product placement, merchandising, and retail execution.

• Drive sales growth through improved outlet coverage and customer engagement.

5. Trade Marketing & Promotional Activities

• Implement trade marketing initiatives and promotional campaigns.

• Coordinate with marketing teams to execute regional sales promotions.

• Monitor promotional effectiveness and sales performance.

• Improve product visibility and brand presence across retail channels.

• Support the execution of market-specific sales initiatives.

6. Sales Planning & Performance Monitoring

• Prepare regional sales plans, forecasts, and business development strategies.

• Monitor primary sales, secondary sales, collections, and profitability.

• Analyse sales reports, distribution performance, and market trends.

• Identify gaps in sales performance and recommend improvement strategies.

• Ensure achievement of monthly, quarterly, and annual sales targets.

7. Collection & Commercial Management

• Ensure timely collection of outstanding payments from distributors.

• Monitor distributor credit limits, outstanding balances, and payment cycles.

• Maintain healthy working capital and effective credit management.

• Coordinate with finance and commercial teams to resolve payment issues.

8. Competition & Market Intelligence

• Monitor competitor activities, pricing strategies, product launches, and market developments.

• Analyse customer preferences and regional market trends.

• Provide market intelligence and business insights to senior management.

• Recommend strategies to improve competitiveness and market share.

9. Business Compliance & Reporting

• Ensure compliance with company policies, sales processes, and standard operating procedures.

• Maintain accurate sales reports, distributor records, and market information.

• Coordinate with internal departments for smooth business operations.

• Ensure effective implementation of company sales policies across the region.

Eligibility Criteria

• Experience: Minimum 8–12 years of FMCG sales experience is mandatory.

• Sales Leadership: Minimum 2–4 years of experience as an Area Sales Manager (ASM), Senior ASM, or in a similar sales leadership position.

• Industry Background: Candidates must have experience in a pure FMCG sales environment.

• Preferred Industry: Food & Beverages, Grocery, Staples, Organic Food Products, or related FMCG categories.

• Distribution Experience: Strong experience in distributor appointment, channel development, general trade, and retail distribution.

• Team Management: Proven experience managing sales teams and handling large territories or geographical regions.

• Sales Performance: Demonstrated ability to achieve primary sales, secondary sales, revenue, and collection targets.

• Leadership Skills: Strong communication, negotiation, team management, and decision-making abilities.

• Analytical Skills: Ability to analyse sales data, market trends, and business performance.

Preferred Candidate Profile

The ideal candidate will:

• Have a strong understanding of FMCG distribution and sales operations.

• Possess experience in food, grocery, staples, or organic product categories.

• Have successfully managed regional sales teams and distributor networks.

• Demonstrate strong business development and market expansion capabilities.

• Be comfortable handling sales targets, revenue planning, and collection management.

• Have excellent leadership, communication, and negotiation skills.

• Be willing to travel extensively within the assigned region.

• Demonstrate a results-driven approach to sales growth and business development.

What We Offer

• Opportunity to work with a fast-growing Organic FMCG brand.

• Regional sales leadership and business development responsibilities.

• Performance-linked incentives.

• Exposure to regional and Pan-India sales operations.

• Opportunity to contribute to business expansion and market growth.

• A challenging role for experienced FMCG sales professionals.

How to Apply

Interested candidates with relevant FMCG sales experience can apply through Orbit Global HR Consultants LLP, a recruitment and executive search agency specializing in FMCG hiring, sales recruitment, and leadership hiring across India.

Submit your updated CV highlighting your FMCG sales experience, current location, total experience, team handling experience, and current/expected CTC.

Recruitment Partner: Orbit Global HR Consultants LLP
Website: https://www.orbitconsultancy.in/
Specialization: FMCG Recruitment | Sales Hiring | Regional Sales Manager Recruitment | Executive Search | Permanent Staffing