Assistant Manager / Deputy Manager - Marketing

Marketing planning and driving revenue growth

To Conduct market analysis & identifying opportunities of growing business with existing customers

To use effectively various sources such as trade journals, industry network, trade associations to build a strong market data base & find out opportunities to sale new & existing products to the established customers

To establish process for continuously collecting & analyzing potential/existing customers data, competitor moves, emerging needs of customers, business lost to competitors & reasons so as to stay ahead of competition

To make calendar for Preparation of customer visit plans for self & the team & rigorously implementing those with a focus on maximizing leads

To Implement marketing projects/initiatives to continuously strengthen company’s brand, product positioning in consultation with Director Business Development & marketing experts

Providing critical business data to the Director on potential client base, Branding Campaigns, Marketing Collateral, Web Site, competition movements, product updates & emerging opportunities/threats

To Keep an eye on opportunities of long term high value contracts with existing customers & collaborating with Director for negotiating & closing business deals

To review critically  the inquiry & sales MIS from sales team & using the information for aggressively driving the sales targets

To Monitor and keep strict control over S&M expenses to enhance profitability of S&M function & enhancing cost sensitivity of the sales team

To Achieve comprehensive sales & marketing targets defined for Order bookings, revenue collections, pricing, Delivery, customer satisfaction & profitability

Customer relations ship and their satisfaction

To develop self-designed and customize parameters for customer satisfaction and enriching the mutual relations at every level at both end

To develop communication channels with customer for maintaing communication flow

To develop MIS mechanism with mutual understanding   To design key processes of sales and marketing for customer communication, information and satisfaction.

Customer reach

To make self and teams -travel plans and its execution for customer reach and enhancement of footprint.

Reporting and MIS

To make monthly MIS for the Director and board.

To maintain and submit reports to director plans v/s achievements

To report Monthly bookings and next month projections.  

To plan for bridging the gap if any

To project inventory level, market projections, customer feedback

To report market intelligence and customer feed back