Product Management Executive/Marketing Executive -Kolkata

Job Description:

We have an urgent opening for the position of Product Management Executive/Marketing Executive for the reputed company at  Kolkata location.

• Responsible for organizing in all marketing activities for launching the company brand.
• Responsible for providing the sales team with the necessary technical expertise to enable them to sell the product. This involves printed and electronic promotional material, product training & relevant clinical papers.
•  Development & implementation of annual plans for the brand & make sure that plan delivers the brand value and business value.
•  Manage points for brands like brand packaging, wherever appropriate participate in cross-functional teams for product planning or brand improvements.
• Conduct and analyze market & research to determine future new products & old product improvement.
•  Prepare & find the best promotional communications plan to achieve objectives, designed to differentiate the products from other competitors, maintain a leadership position,& increase awareness.
• Support in developing overall promotional activities to achieve Brand objectives.
•  Close coordination with sales team responsible to ensure consistent product growth & to ensure that printed material, gifts & physician samples are being used optimally.
• Test, monitor, and evaluate marketing tactics & adjust plans accordingly.
• Set goals & measure the impact of the promotional campaign which is required for product growth.
• Gain legal, regulatory, medical & distribution approval of all materials.