Digital Marketing & Social Media Specialist

Job Description:

Job purpose:

We are seeking a creative, forward-thinking, and organized social media specialist to join our growing team. In this position, you will interact with targeted audiences, virtual communities and network users to promote our products and engage with the followers/base on our social media platforms. You must be able to create consistent, meaningful & impressive content on all social media platforms as well as act quickly and gracefully to any engagement opportunities (comments or criticisms) posted on our social media handles.

 Duties and responsibilities:

• Independently - Build and execute social media strategy through objective research, benchmarking, messaging, and audience identification including budget planning.
• Write, develop, and strategize online content production and scheduling
• Ensure brand consistency across all the social media handles
• Assist with crisis management, bad reviews, and negative news communications with grace and utmost professional manner
• Generate, edit, publish, and share content daily (original text, images, video, and HTML)
• Build meaningful connections and encourage community members through dialog and messaging
• Create and maintain company social media pages and profiles
• Moderate user-generated content and messages appropriately, based on company and community policies
• Create and implement social media marketing plan and editorial calendar
• Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness;utilize this information to positively affect future outcomes
• Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach
• Sharing of Weekly, Monthly progress reports to the Sr. Management.

Qualification:

• Bachelor’s degree in marketing, digital marketing, business communication or related field.
• 2+ years’ experience in digital marketing and social media.

Skills & Traits:

• Strong familiarity with the business applications of social media platforms (Instagram, Facebook,Twitter, YouTube, LinkedIn, etc.)
• Knowledge of project management and web design best practices and user tracking on the web
• Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns
• Strong written and verbal communication skills
• Attention to Detail & Creative Problem-Solving Skills
• Self-Motivated

Experience:

• As per the industry standards & market parity
• Medi-claim and Accidental cover Insurance worth 5 Lakhs

Work Timings:

• 40 working hours / 5 days a week
• Above timings and working days are subject to change as per business exigencies.