Job Description:

 Job Description and Responsibilities

• Attaining certain and specific goals in generating leads, lead qualification, marketing communication, building brand image, and conversion of the leads
• Marketing of digital products such as websites and mobile applications in both ways – Online and Offline. It includes giving ideas for printed materials such as brochures and posters as well as executing online marketing campaigns
• Using Digital Marketing strategies for marketing a product, whether digital or not. This includes online adverts, viral Youtube videos, or any online marketing campaign monitoring the performance of campaigns and other marketing efforts, evaluating them, and taking proper measures to improve the performance.
• Planning and execution of marketing projects and campaigns. Ideation and creation of collaterals, distributing them in various media and social platforms, and measuring its impact and effectiveness
• Performing  activities relating to Search Engine Optimization on a continuous basis
• Creating and executing SMS and E-mail based marketing campaigns
• Executing Social Media efforts and striving to improve the results in terms of KPIs e.g. likes, shares, tweets, etc
• Reviewing and actively managing the website and other online assets and sources
• Promoting employer’s products and/or services in the digital space
• Using and researching the internet and new media to reach new customers, generate leads, and retain existing customers
• Analyzing market research and planning promotions, competitions, and other various creative marketing techniques based on the research results.

• Speaking of skills and qualifications; good knowledge of the internet and marketing is sufficient for this role. A graduate qualifies for this role whereas a higher relevant education and /or experience would be an added advantage.