DIGITAL MARKETING – Campaign Manager (ORM/ PAID)

Job Description:

Job Purpose –

• Creating and executing a strong performance marketing strategy & execution plan
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
• Analyse campaign results & share learnings with stakeholders. Identify the gaps where results are not as expected and change the strategy as necessary

Job Responsibilities -

• You have a degree in Marketing, Business Administration or a related field.
• You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
• You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
• You possess excellent analytical skills and leverage data, metrics, analytics and consumer behaviour trends to drive actionable insights & recommendations.
• To develop, manage and optimise lead generation campaign and deliver leads as per business requirements ( cost, quality and target customers)
• You are a highly goal-oriented individual and have excellent communication skills.
• You are open-minded, curious and a strong problem solver