Branding Manager
Job Description:
Brand managers are responsible for understanding what makes our target audience tick, and for developing marketing campaigns that position our brand according to those motivators. These marketing campaigns will not only drive customer engagement, but will further define our brand's reputation and image in relation to the market.
Responsibilities:
- Analyze brand positioning and consumer insights Shape and communicate our vision and mission Translate brand elements into plans and go-to-market strategies Manage a team of marketing people working on brand initiatives Lead creative development to motivate the target audience to “take action” Establish performance specifications, cost and price parameters, market applications and sales estimates Measure and report performance of all marketing campaigns, and assess ROI and KPIs Monitor market trends, research consumer markets and competitors’ activities Oversee new and ongoing marketing and advertising activities Monitor product distribution and consumer reactions Devise innovative growth strategies Align the company around the brand’s direction, choices and tactics
Key Skills :
Company Profile
The ---mpany was started by three young men hailing from Morbi, a town in Gujarat. There were only a few other manufacturers in the industry and thus we strived to use technology and innovation to set our brand apart from the rest in 2009. Since then, we have revolutionized the ceramics industry in India as well as in abroad, till date we ---ntinue to strive to reach perfection.
After a few years of successful operation, our brand got national as well as global re---gnition for the quality of our products and our dedication to ---nstantly innovate.
As of today, the product ---llection has expanded to include wall ---, floor ---, porcelain ---, vitrified ---, digital --- and much more. Today the brand is a household name and we have carved a niche of our own in the global market.
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- Interested candidates are requested to apply for this job.
- Recruiters will evaluate your candidature and will get in touch with you.