Marketing Head for a Luxury Resort

Head of Marketing

• Promotes on-brand messaging to customers through traditional, digital, and social media channels with the goal of driving revenue and supporting total hotel goals. 

• Builds direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. 

• Showcases Food and Beverage promotions, both to hotel guests and to local patrons. 

• Connects into resources in their region. 

• Liaises and builds deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. 

• Supports and implements marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet goals. Manages all internal and external communication, digital presence, including but not limited to property website, third party channels and social media while maintaining brand integrity. 

• Activates incremental marketing opportunities ranging from partnerships, third-party sites and CVBs.