Marketing Executive

Job Description:

Job Summary:

We are looking for a proactive and detail-oriented Marketing Executive to manage and execute email and LinkedIn marketing campaigns. You will play a critical role in generating leads, nurturing prospects, and enhancing brand awareness across digital platforms.

Key Responsibilities:

• Plan, create, and execute targeted email marketing campaigns (newsletters, drip campaigns, event invites, etc.)

• Design and run LinkedIn campaigns to promote content, events, and offers, and drive engagement.

• Segment and maintain clean, up-to-date contact databases (CRM or email marketing tools).

• Analyze campaign performance using KPIs (open rate, CTR, conversions) and optimize for better results.

• Collaborate with content, design, and sales teams to align messaging and objectives.

• A/B test subject lines, creative elements, and CTAs to improve campaign effectiveness.

• Stay up to date with best practices in email deliverability and LinkedIn marketing.

Requirements:

• Bachelor's degree in Marketing, Communications, or related field.

• Strong analytical skills and attention to detail.

• Excellent written and verbal communication skills.

• Ability to manage multiple campaigns simultaneously.