Digital Marketing

Job Description:

Post: Digital Marketing Senior Executive / Manager

Education: Any Graduate

Experience: Min 3 Years in B2B Digital Marketing (Manufacturing Product)

Salary: up to 5.00 LPA

1. Develop Marketing collateral i.e. Leaflet, Brochures, Sales Letters, Emailers, Standees, Banners, Stall Design & Advertisement by coordinating with product team, design consultants and printing vendors

Social Media

1. Create posts based on communication with profit Centre heads
2. Design posting calendar and scheduling post
3. Monitoring and responding to messages and comments effectively
4. Identifying emerging trends social media and carry out implementation
5. Website
6. Creating content based on inputs from product heads
7. Ensuring keyword optimization
8. Creating and editing website pages
9. Ensuring that the content is up-to-date

Publishing & Corporate visibility

1. Creation and compiling of content and coordination with branch offices for development of Newsletters (Internal & External), Weekly Highlights (print and online), news section of website, international magazine
2. Creating messages, editorial and speeches for Management Team
3. Ensure regular visibility in Media

Exhibitions & Trade Fairs

1. Identifying exhibitions which can give a good platform for Company to present its capabilities and result in lead generations
2. Managing trade fairs and exhibitions
3. Working closely with vendors and Heavy Machinery , Design Development , Product Development , Machine Shop, fabrication agencies to ensure timely deliverables for exhibitions
4. Branding and highlighting companies presence as per corporate guidelines at events and exhibitions
5. After event support for sending emailers

Branding & Corporate visibility

• In-house Branding based on brand guidelines
• Developing brand merchandize
• Initiating visibility platforms
• Other responsibilities
• Research Best practices, Business trends
• Conduct Competitors Analysis, Survey
• Working along budgets, focus on cost effectiveness and saving
• Lead generation, Carpet bombing, Channel Partner Management, Tender Search & MIS updation
• Short term projects wherein corporate communication plays a significant role to ensure compliance with brand guidelines and corporate design

Medium used for Digital Marketing

• SEM- (PPC - Pay Per Click) -Google & Facebook)
• SEO - Search Engine Optimization
• SMO - Social Media Marketing -G+, Facebook, Twitter, Pinterest etc
• Google Analytics- Traffic and Conversion Reports
• Google Webmaster Tool
• Re-Marketing and Landing Page Optimization