Video Editor cum Social Media Marketer

Job Description:

Job Summary:

As a Video Editor cum Social Media Marketer  , you will play a crucial role in creating engaging visual content and managing our online presence across various social media platforms. You will be responsible for producing high-quality video content to promote our Ayurvedic clinic's services and products, engage with our audience, and drive brand awareness. This position requires a blend of creative video editing skills and a deep understanding of social media marketing strategies.

Key Responsibilities:

Video Production:

• Conceptualize, script, shoot, and edit promotional videos, testimonials, and educational content related to Ayurvedic treatments and services.
• Collaborate with healthcare professionals and clients to capture authentic and compelling video footage.
• Ensure video content adheres to the clinic's branding and messaging guidelines.

Video Editing:

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• Edit and enhance video footage, including color correction, sound design, and graphic overlays.
• Create eye-catching animations and visual effects to make videos engaging and informative.
• Maintain a library of video assets for future use.

Social Media Management:

• Develop and execute a social media content calendar aligned with the clinic's goals and promotional campaigns.
• Manage and update social media profiles (Facebook, Instagram, Twitter, etc.) to maintain a consistent brand presence.
• Monitor and respond to comments, messages, and reviews to engage with the audience and build a positive online community.

Content Strategy:

• Stay up-to-date with Ayurvedic trends and healthcare topics to create relevant and informative content.
• Research and implement effective social media marketing strategies, including hashtag usage and scheduling tools.
• Analyze content performance and adjust strategies to optimize engagement and reach.

Collaboration: 

• Coordinate with the marketing team and Ayurvedic practitioners to align video and social media efforts with overall marketing campaigns.
• Collaborate with graphic designers and copywriters to create cohesive multimedia content.

Qualifications:

• Bachelor's degree in Marketing, Communications, Film Production, or a related field.
• Proven experience in video editing and social media marketing.
• Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or similar).
• Strong understanding of social media platforms and best practices.
• Excellent storytelling and creative skills.
• Basic graphic design skills for creating visual elements.
• Knowledge of Ayurvedic principles and practices (preferred but not required).
• Strong communication and teamwork skills.

Benefits:

• Competitive salary
• Health and wellness benefits
• Opportunities for professional development
• A supportive and collaborative work environment
• The chance to contribute to the promotion of holistic healthcare through Ayurveda