Branding Manager
Job Description:
Brand managers are responsible for understanding what makes our target audience tick, and for developing marketing campaigns that position our brand according to those motivators. These marketing campaigns will not only drive customer engagement, but will further define our brand's reputation and image in relation to the market.
Responsibilities:
- Analyze brand positioning and consumer insights Shape and communicate our vision and mission Translate brand elements into plans and go-to-market strategies Manage a team of marketing people working on brand initiatives Lead creative development to motivate the target audience to “take action” Establish performance specifications, cost and price parameters, market applications and sales estimates Measure and report performance of all marketing campaigns, and assess ROI and KPIs Monitor market trends, research consumer markets and competitors’ activities Oversee new and ongoing marketing and advertising activities Monitor product distribution and consumer reactions Devise innovative growth strategies Align the company around the brand’s direction, choices and tactics
Key Skills :
Company Profile
In this day and age, the ceramic industry is prospering at the speed of light. The major driving force here is evolution and progress in the technological and innovation front and an interesting thing to note here is, India is not lacking behind in this regard. It is the 3rd largest consumer for ceramic tiles in the world. The --- group is India’s leading company in the manufacturing of Wall tiles, --- tiles and Sanitary ware products. An entity founded in 2006, has flourished its way to rapid success, crowned to be India’s leading manufacturers in the ceramics industry. Company has been recently awarded as India’s Greatest Brands & Leaders 2016-2017 chosen by consumer & industry and also awarded Power Brand India, Industry Trendsetter 2017, storming its way to the top of ceramic tiles brands in India.
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- Interested candidates are requested to apply for this job.
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