GM Strategic Initiatives & Product Marketing

Job Description:

GM- Strategic Initiatives & Product Marketing

• Drive marketing strategies for focused markets with focused products.
• Drive seller acquisition program across channels
• Drive top 3 strategic pillars laid out for the FY

• Key Responsibilities
• Develop and own the focused market &product marketing strategy to achieve product, project and ultimately customer success.
• Lead cross-functional teams with respect to existing product marketing and to device segmented marketing plans across channels.
• Lead seller acquisition across channels, work closely with sales leaders and business planners to create roadmaps.  Identify industry best practices, devise new strategies, continuously monitor and update stake holders.  
• Maintain high attention to detail with the ability to manage multiple, competing priorities.
• Drive and own the top 3 strategic pillars for the company as per the agreed AOP with the management.
• We expect the following things from you
• A minimum of 10+ years of solid product marketing experience (BFSI industry a plus)
• Ability to construct a roadmap, get buy-in from a larger team on the same and direct a team towards the common roadmap in a structured fashion.
• End to End delivery – making phasing decisions, creating GTMs, analyzing post launch metrics and continuous iteration
• Data oriented approach – a keen eye for numbers and the ability to derive insights and product decisions-based numbers. Solid grasp on statistical techniques for experimentation and analysis is an added advantage.
• Network and Stakeholders
• Senior Leadership, Regional sales team, bank partners, branch employees & agents
• Central marketing, Activation agencies, consultants & vendors

• What are we looking for?
• Post Graduate in marketing from Tier 1,2 B-school, willing to travel and has a natural knack towards consumer insights.