Content Writer & Social Media Associate

Job Description:

Key Responsibilities

• Hands-on experience with writing copies and contributing to marketing projects; improving writing skills, editing and proofreading 
• Ideas to run advertising campaigns and drive engagement by creating high-quality original content,
• Engage influencers & manage our community by responding to comments;
• Development of brand identity, awareness and online reputation management
• Content management (including website)
• Cultivation of leads and sales
• Concepts & Presentations: Come up with exciting copy/content
• Brainstorming/ Ideation: Be able to lead brainstorming sessions independently and come up with winning ideas/content
• Managing Bandwidth: Being able to support the team in a way to always be available for taking on upcoming challenges and delivering
• Content Quality Control: Error-free delivery of all content
• Latest Trends & Technology: Be up to date as well as bring others in the company up to date about the latest trends and offerings globally in our space
• Solution-focused approach, detail-oriented, adaptive to change, and a proactive communicator
• Develop, write and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos, and blogs
• Measure, impact and perform analysis to improve KPIs
• Include and optimize all content for SEO
• Understanding and curating technical/non-technical content as per industry specializations

Key Skills and Experience Required:

• Proper academic qualifications including years of enrol and pass-out and work experience should be provided
• Proficient in content marketing theory and application.
• Experience sourcing and managing content development and publishing
• Exhibit the ability to jump from the creative side of marketing to the analytical side, able to demonstrate why their ideas are analytically sound
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, etc.) and how each platform can be deployed in different scenarios
• Maintains excellent writing and language skills
• Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field
• Practices superior time management
• A team player with confidence to take the lead and guide other employees when necessary
• Makes evident good technical understanding and can pick up new tools quickly
• Maintains a working knowledge of the principles of SEO including keyword research
• Proficient in and/or certified in Google Analytics