Performance Digital Marketing Lead - Real Estate Industry - Mumbai (CBD Belapur/ Ghatkopar)

Job Description:

We are having an urgent opening for the position of Performance Digital Marketing Lead for a reputed Real Estate company at the  Mumbai (CBD Belapur/ Ghatkopar) location.

Job Description:

This position will be expected to provide Brand & Marketing Communication support within the organization, and actively participate in the organization’s strategy, communications, and brand management as well as events and activations. The position will be responsible for internal and external communications, liaising with both internal and external stakeholders in implementing the company's marketing vision.

Key Responsibilities:
• Developing and executing a results-driven, multi-platform brand, and communications strategy for the Company, both at the corporate & business vertical levels.
• Formulate marketing communication plans in line with the business strategy in close coordination with senior management & business teams.
• Design and coordinate advertising campaigns and key brand initiatives to build saliency and awareness across offline and online media.
• Effectively manage all brand communication touchpoints for external and internal purposes including marketing collaterals, corporate presentations, website, social media, blogs, etc.
• Build brand thought leadership with a strategic communication roadmap and develop signature properties for the brand in collaboration with Research, PR, and Business Marketing teams.
• Create brand guidelines adherence framework for consistent brand look ‘n’ feels across business lines.
• Good understanding of Media planning & execution across ATL & BTL media.
• Set up, update, and monitor the marketing communications calendar and event plans.
• Build brand preference and equity amongst key target audiences including employee and external stakeholders.
• Manage brand marketing spending and closely work with vendors and agencies for optimal brand ROIs.

Support stakeholder communications:
• Drive the creative team comprising designers and copywriters to develop and implement best-in-class stakeholder communications (real estate developers, brokers, property buyers, media, industry chambers, etc.) – mailers, reports, social media posts, etc.

Working Days - 6 days (2nd Saturday off)

Candidates Profile :

• A thorough understanding of the dynamics of communications, media, and digital marketing.
• Need to report Ghatkopar office also.
• Exposure in the B2C industry or Real Estate services company would be preferred.
• The candidate should be hands-on with at least 5-7 years of Real Estate digital marketing or has been associated with a reputed Mandate firm and has experience of dealing with multiple clients and projects simultaneously.