General Manager- Social Media

Job Description:

Primary Role Description: -
We are looking for a dynamic and experienced Social Media & Online Reputation Management (ORM) manager
who will be managing our social media presence and online brand image. The incumbent will be responsible for
crafting & executing comprehensive Social Media Strategy, creating engaging content and driving brand
awareness & consideration across various platforms. As well as actively managing online conversations and

 Strategy: Develop Social Media strategy and implement framework to achieve Brand objectives. Create
content strategy and map role of different social media platforms.
 Digital Campaign Management: Translate Brand strategies into focused Digital campaigns. Ability to
ideate; plan & execute campaigns from insight to final deliverable
 Creative Excellence: Understanding Brand Guidelines & Design philosophy to create compelling and
persuasive creative assets across formats. Experience with Reels; Stories; AMA; Polls; Digital Videos etc.
 Media Deployment: Experience with formulating and deploying Digital Media plans optimized for
campaign objectives across multiple platforms
 Community Engagement: Ability to build & engage communities through insightful & creative
communication. Experience with CRM & CDP tools for database management.
 Influencer Marketing: Experience of working on Influencer campaigns (micro; macro & celebrities)
 Moment Marketing: Ability to think on-your-feet and spots trends that can be leveraged with creative
content
 ORM & Social Listening: Hands on experience in managing Online Reputation Management and generating
periodic Social Listening & Sentiment Analysis reports
 Measurement: Measurement & Reporting on the performance for all Digital Campaigns on key KPIs.
Ability to formulate picture of success for campaigns.
 Product Launches: Collaborate with Products Team & co-create Digital first Product launch plans
 Data Analysis: Ability to work with large cross functional data-sets and generate actionable data driven
insights on performance and spends