Manager/Senior Manager - Digital Marketing

Manager/Senior Manager - Digital Marketing-Niva Bupa

1 Nos.
80364
Full Time
3.0 Year(s) To 10.0 Year(s)
8.00 LPA TO 12.00 LPA
BFSI, Investments & Trading
Banking/Financial Services
Job Description:
  • Creative Excellence: Understanding Brand Guidelines & Design philosophy to create compelling and persuasive creative assets to be used for Third Party Database Marketing.
  • Digital Marketing: Leverage knowledge of using best fit marketing channels for consumer communication to generate & optimize leads.
  • Strategy: Devise campaign plans for partners every month to deliver business objectives
  • Building Consumer Journeys: Build digital consumer journeys from creative placement to marketing landing pages. Work with IT to build journeys on website & develop optimized LPs.
  • Campaign Management: Ensure on-time campaign triggers with partners
  • Communication Skills: Present campaign data to Leadership team and 3rd party partners on progress of project. Liaison with partners to be single point of contact for Niva Bupa.
  • Analyze & Optimize: Ability to generate insights from data and consumer behavior to optimize creative assets; landing page design; sales spiel & conversion ratios
  • Sales Accountability: Own & deliver monthly sales targets
Company Profile

(formerly known was Max --- Health Insurance Company Limited) is a joint venture between Fettle Tone LLP (an affiliate of True North Fund VI LLP), an Indian private equity firm, and the UK based healthcare services expert, --- Singapore Holdings Pte

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